Amplage: 0.7 Push Your Music 2/4: The Blogosphere

The blogosphere although a more aged form of an internet influence is one that still holds its purpose on the internet ecosystem.

Why pushing your music into the blogosphere will help.

1. They have an audience. Pushing your music towards blogs with engaged readers and commenters can do a world of good for not only getting your music through to a larger audience but in a day and age where everything can be “liked” for facebook, there is a strong chance your blogged content can leak into the feeds of many people over facebook.

2. The Voice. Many commentators have said web 2.0 has given birth for the user to voice and be the authoritative voice and mediator of information on the internet. Whilst this rings true to some extent, the absurdly large amount of voices out there many people are now reverting to follow, subscribe and seek information from mediated outlets online such as blogs.

3. Bloggers Blog Bloggers. Whilst many blogs try to find a dig on the latest, newest and most unique story if something is being hyped up. Something is catching audiences, more often than not blogs will get on the bandwagon.

Author Biography

Nicholas Di Lorenzo.

Having worked throughout Australia and mainly Melbourne with bands, in studio and many different artists I have come to learn the different approaches musicians take on their journey.
I try to implement as much of these into my own thinking and analyses of the music industry and how independent and signed musicians fit into the system.
I have created the Amplage newsletter solely to voice my thoughts and ideas.

www.facebook.com/NickDiLorenzoMusic

Performance:
Last 4 years throughout Australia.
Rock
Jazz
Big Bands
Education: Bachelor of Arts in Music Industry at RMIT Melbourne University.

Occupation:
Freelance Studio Engineer and producer
Session Drummer
Barista

Currently in the progress of writing an EP with Ben Calleja for release next year.

Comments

[Ric]

Hi -

Thanks for you article and time to write and present it.

How would you advise someone who has no experience or knowledge of the Blogosphere - in getting to use your and apply your advice? Are their some 'blogs' that are better versed for exposing new music than others? How does one go about going forward with this with no prior experience.

Thanks!
Ric

[Nicholas Di Lorenzo]

Yes, The best thing I find when sourcing these blogs.
Is to find some blogs that are more local to you by seeking reviews of some local bands and what not in your area on the blogesphere.

From here I tend to follow them see their writing style and how they present information. I start narrowing down my list as weeks, days progress and then I am stuck with a hand few I think fit well with the artist i'm representing.

From here I address them individually as to why I enjoy and think their blog is fitting and attach a press kit.

It's better doing this than mass emailing, as they tend to respond more and it shows you have a keen interest in their journalism.