How to Market Your Music Like Beyonce'

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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Rap Promo Files: A Story From The Road

I’ve been working with a very talented independent rapper from the midwest for about nine months now. We’ve been building his following and fanbase up from nothing. This artist has several investors who pooled together the budget for a proper run - and a lot of the time was spent preparing this artist for the “industry” and the shenanigans these fcukboys try to pull.

He’s been on and off the road since November, working very hard to win over new fans and spread his music. Sometimes he has to bring his kids with him, other times I have to stop him from attacking certain “industry” people who are obvious scammers. But for the most part he’s been doing a great job building his brand.

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Is Music Stardom Attainable?

Music Stardom is still a great motivator of struggling musicians worldwide. The big names seem to have it all - fame, fortune and the ability to somehow stay in the spotlight.It’s natural to assume that with all this success, life must be pretty amazing. 

Truly successful musicians have diversified income strategies. Their income streams are as diverse as their personalities. They might include record sales, concert tickets, clothing lines, perfumes, product endorsements, book deals and even acting careers.

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FAILURE VS.SUCCESS - Your Music Career

Get used to the word “no”. You’re going to hear it a lot. But all it takes is a “YES” or two and you’ll be on your way. Don’t be afraid to ask for help either. You may find a patron saint out there who would love to be a hero. It happens more than you’d think. You will run into disappointment. That’s a fact. But, don’t let that deter you. Remember, you can only measure your success by comparing it to your failures. Some of the biggest names in music failed miserably before they succeeded.

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Why and How ReverbNation Lost My Love

Summary: There was a time when I used ReverbNation daily to connect with fans, promote my music, and grow my network. Things were great. But then things started changing and I began using the platform less and less. I used to be an advocate for their services and now I find myself telling people not to bother.

Below I will share my perspective and experiences with the platform simply to provide insight to those who want it.

If you want to know why I wrote this before reading, feel free to skip to the why.

In the beginning…

Back in 1999, when I decided BUNKS was the musical direction I would take into the future; we chose to stay independent and use the Internet to promote and market the music.

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Zankme.com Launch - Helping Musicians to Easily Connect with Fans

San Diego, CA – February 19, 2013 – Zankme com, is putting a new spin on download cards with a simple way to help musicians connect with their fans. Zankme allows musicians to upload music, videos, photos or other digital media and immediately print custom download cards that can be sold or offered as promotional giveaways. Fans redeem the cards, and artists learn an array of information about their listeners including their email address and location.

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Stevie Wonder and Barack Obama say your music isn't good enough to just have people show up at a gig.

Have you heard of Stevie Wonder? Have you heard of Barack Obama? If you knew that a free Stevie Wonder concert was being staged at your local University would you go? Would you at the very least tell someone else about it? Is this too many questions to start an article with?

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Amplage: 0.7 Push Your Music 2/4: The Blogosphere

The blogosphere although a more aged form of an internet influence is one that still holds its purpose on the internet ecosystem.

Why pushing your music into the blogosphere will help.

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Fans Are Like Friends – So How Do You Keep Your Friends?

One of the biggest challenges for a band or artist is to attract, engage and retain fans. When considering this challenge it appears there are clear parallels with the way we manage the relationships with our friends. So how do we maintain our circle or friends, and how can we apply these principles to attract, engage and retain fans?

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Microphone Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until a microphone is used to magnify a person’s voice, it is just a speaker. A microphone is great for certain applications: events where a speaker or singer need to be heard or for grabbing someone’s attention. The problem is that unless it is a message that a person is listening for or wants to hear (such as a concert that the person has paid for), the message can get tuned out just like all of the other noise in our lives.

Think for a moment about the messages you hear when you fly somewhere. Every two minutes in the airport terminal, a voice interrupts the music playing overhead to announce a “high priority security alert,” only to tell you that it is important to watch your bags. These messages tend to get ignored. When you board the plane, flight attendants ask for everyone’s full attention while they go through life-dependent emergency procedures (they even ask for you to follow along in the safety guide). However, if you look around the plane, you’ll see that hardly anyone is listening – people are reading, listening to music, or distracting themselves with little games. Even though our lives may depend on knowing these procedures, our eyes tend to glaze over and we think “I’ve heard it all before.” Yet, we music marketers kid ourselves into thinking that certain ads will be given the attention we hope simply because it’s being broadcasted.

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