Amplage: 0.8 Push Your Music 3/4: Magazines & Print Media

Magazines & Print Media This will play a very important role in any publicity campaign for and up and coming release. Even though many people think that people are consuming a lot of information from the internet print media still plays a very VERY important role in the agregation of information to the public. Having a solid unique press kit and professionally getting in contact with journalists, writers & editors of local, niche music and larger print media will start you off well

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Amplage: 0.7 Push Your Music 2/4: The Blogosphere

The blogosphere although a more aged form of an internet influence is one that still holds its purpose on the internet ecosystem.

Why pushing your music into the blogosphere will help.

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Amplage: 0.7 Push Your Music 1/4: The Set Up

Over the next few weeks I will be pushing a series of posts under the title “Push Your Music”. These posts will focus on organising your network, music and image and pushing it into different media streams and avenues to maximise your exposure. These series of posts will cover the following. The Set Up Online Blogs Magazines & Print Media Radio & Online Radio

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Amplage 0.6: Spotify - Life in a shadow, a non sustainable practice

You might think this is quite a rash and bold statement but I can guarantee you within the next 5 minutes of reading I’ll have it well justified. We all know that independent musicians from day one should be working themselves like a business through production, promotion, sales and shows. All of which incur some set up fee or ongoing costs. These costs vary depending on the size of the project or how smartly the independent has measured their market and are willing to invest. Even though spotify keep hush hush the amount of royalties that are paid through spotify, some speculation and leaks show what they are really paying artists.

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Amplage: 0.5 Facebook - Passive Consumption.

Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.

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Amplage: 0.4 Small Word of Advice - Working as a sound engineer

Today I’d like to discuss with you some invaluable information about working as a sound engineer. Whether it is in the studio or as a live engineer you are always providing a service for a client/customer and you must do your best to accommodate their needs.

This rant is brought on by my music ventures of Friday. I went to watch some amazing musicians perform for a University event and the musical content was completely butchered by a tech team who seemed to be a bit in the dark of their job role. Then later on during the day I watched Evermore and Maroon 5 perform at Rod Laver where I saw some people who obviously are very much into their job and were in complete control of the situations.

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