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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries by Chris Rockett (6)

Friday
Jun222012

Music Career Ville - The Next App Store Hit? (Try it FREE)

So today I have something really cool for you…

It’s a free video game called “Music Career Ville”.

When you first play you get a guitar or piano or whatever and then it’s your job to start making killer music everyday.

(To master this game you should focus on shocking people with the awesomeness of your music)

Then when you have some really cool tunes you set up a simple website which is kind of like your shop…

Click to read more ...

Wednesday
Jun152011

The New DIY Musician’s Manifesto (What Did I Miss?)

What would you add to this list?

I will not blindly chase a record deal

I will never send music to anyone who has not asked for it

I will work on new music for an hour everyday

I know there is no such thing as “genius” but just people who have put in 10,000 hours of effort

I will treat my fans like royalty

I will build my mailing list everyday

I will never undersell my art and let people take advantage of me

Click to read more ...

Wednesday
Jun082011

Music Career Interviews: Matthew Ebel

Chris Rockett of the Music Marketing Website interviews d.i.y. hero Matthew Ebel. Make sure you visit Ebel’s website and subscribe to what he’s doing…not only will you get some great music but you’ll also witness a masterclass in how to pay your rent with your musical talent.

Click to read more ...

Thursday
May192011

Music Career Interviews - Ariel Hyatt

This interview was originally posted on Chris Rockett’s Music Marketing Website

If you sniff around in music marketing for a while you will soon start to hear little whispers about the awesomeness of Ariel Hyatt. First it will be a YouTube video, then a blog post, and pretty soon you’ll be a fully fledged “Ariel Addict” shouting I don’t want to go to rehab.

An ode to Ariel: “Buy her books, read her blogs…go see her at a conference.”

Ummm…I can’t really think of anything to rhyme with conference, and to be honest I think the whole poem thing was a bad idea ;-)

But I’m just kind of excited…why?

Well so far I have read the interview below twice and my notebook is already full with new ideas, book recommendations, websites to visit and new musical strategies to implement. I can’t wait for you to start using this information so I’m going to shut up now and hand over the stage to the real first lady of music marketing.

Enjoy,

- Chris

Quick Fire Questions

Click to read more ...

Tuesday
May032011

Music Career Interviews: Brian Thompson

This interview was originally posted on Chris Rockett’s Music Marketing Website

Quick Fire Questions

Favourite Music Career Book or Course?

I like to look outside of the music biz for things which I can then bring back to my work with music. Lately it’s been marketing and business books such as “Crush It” by Gary Vaynerchuk, “Four Hour Work Week” by Timothy Ferriss, and “Trust Agents” by Chris Brogan/Julien Smitth…

Best Music Marketing Tool?

Twitter + Blog

Biggest Inspiration?

Watching the grassroots success of a band I’ve been working with for the past five years, Art Of Dying. They are a textbook example that persistence, perseverance, passion, and hard work is the path to sucess.

Favourite Website?

Click to read more ...

Wednesday
Mar162011

Music Promotion Tip: Create An Encyclopedia of Your Music Niche

In the past I have touched on the idea that you need to be a great source of information for your fans to have them coming back day after day. But recently I’ve come up with a new way to think about this idea to make things a bit more clear for you.

This is where the “Encyclopedia” concept comes in, because that word conjures up positive images in the mind of your fans right away.

Setting this up is simple…

You would have your own website with information about what you are up to, and then have another section called something like…

“The Death Metal Encyclopedia – Everything Your Need to Know About Everything!”

…or whatever kind of music that you play.

In this section you would make it your business to create the definitive guide to your music niche, and in the process you will start to build up a loyal following of aficionados who find your site through multiple google rankings. They will start to rely on you to keep them up to date with all the latest information.

You can keep track of your music news using the Google Music Alerts method that I talked about in a recent post.

Click to read more ...