Harnessing the Power of Facebook to Build Interest in Your Band’s Website

So many startup bands have websites that remain unseen. So you might ask yourself “why have a band website?” Well, the answer is that a band website is not a standalone marketing outlet for your band. These days, any band that hopes to be successful needs to fully involve social media in its online marketing plan. One of the best (ok, the best) ways to get your band online is through the use of a Facebook page. Of course, you probably know that. But what you might not know is how you can support your band’s official website (and web store) with a Facebook page. The two mediums can go hand and hand to bring you new fans, and added income.

Click to read more ...

How to Use Facebook Events to Promote Your Shows/Tour

If you’re like me, you’re bombarded with Facebook event invitations everyday. Most of them are for events out of town and I end up blocking/ignoring the people or pages that continue to send this spam out. However, every once in a while, I get a great reminder of something: an old friend playing a show in town, a birthday party, a wedding, and so on. It’s not all bad. So let’s talk about how you can use Facebook events properly to promote your gigs. Follow these steps:

Click to read more ...

Time To Find An Alternative To Facebook?

A week or so ago, I started to notice a steep decline in response to updates and general postings on my Facebook fan page. Then, like the great Sherlock Holmes, I followed the clues and stumbled upon another link in the chain, my posts were getting about 50% less impressions than before. Elementary my dear Watson. I was still puzzled until one day I saw one of my friends had posted this next clue:

“ Have you noticed that you are seeing updates or getting comments only from the same people lately? That’s because Facebook made a change. You only see posts from people you interact with regularly. To change this, scroll down to the bottom of the newsfeed on the homepage and click on ‘Edit Options’, click on ‘Show Post…s From’ and change the setting to ‘All of Your Friends and Pages’.REPOST AND LET EVERYONE KNOW”

Click to read more ...

Musicians: Get Your Facebook Page Done Right

Today artists, bands, labels, even promoters do their marketing on Facebook. Technology has become “social” and social media can create unforeseen opportunities as a communication, distribution and sales channel. It is not easy to figure out how all this works despite there being millions of social media “consultants” and wanna-be gurus. A lot of knowledge is needed, especially in technology, design (not decoration), psychology and social science. If this expertise is lacking, misunderstandings can happen easily and the potential is wasted.

Tip: in a hurry? Skip to “Let’s get to work”

Facebook and Pages

Facebook is the dominant social network in today’s world; the site allows musicians to fully harness the power of the social graph. What? Well, I mean Facebook friends. Why? Because music is a very social vertical. You would rarely go to a concert alone. If you like a song, it is very likely you will share this experience.

Click to read more ...