Here We Go Again? The Music Business Turns Away From “Freemium”
Will the music business turn away from Freemium? If you’ve enjoyed free, ad-supported services like Spotify, that enjoyment is in danger. Click to read why.
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Will the music business turn away from Freemium? If you’ve enjoyed free, ad-supported services like Spotify, that enjoyment is in danger. Click to read why.
Re/Code has reported on Friday March 6, 2015 that Apple plans on having a music streaming service that will not feature a free tier. Apple wants to have a single premium only model that will leave consumers paying $9.99 a month. Others speculate that Apple will have a two-tier model. The premium model is like a buffet of all you can listen to music, while the lower $7.99 service will come with limitations.
By John Lahr
As of January 21st Spotify now has a legitimate contender in the music streaming market, as Dr. Dre and Jimmy Iovine’s Beats Music steps into the ring. It is the culmination of eighteen months of development after Dr. Dre’s lucrative consumer electronics company purchased MOG in July of 2012. Entering with a soft launch in late January, the service announced its arrival in spectacular style with a Super Bowl advertising blitz featuring T.V personality Ellen DeGeneres. While Beats Music and Spotify have many similar features, both services have very different views of the future of the streaming marketplace, and different ways of communicating their vision to consumers.
Features Comparison
Like Spotify, Beats Music offers a library of over 20 million songs to choose from, the ability to create playlists and sync them to your mobile device for offline listening, and a radio feature1. However Beats offers far more advanced features for discovering music thanks to its “Sentence” radio and “Just For You” curated playlists tailored to taste preferences you give when signing up.