September 15, 2010 Top 5 Rules To Making Money Doing Music
1) Shows, Shows, Shows
Although this seems obvious enough, many artists miss the fact that performances are critical in earning a living. Even in the prime of the music industry, an artists’ performance income was their main income. And once a week at the same local bar is not going to cut it. Remember the basic rules of sales we all learned in 9th grade…Supply & Demand. If you are in too much supply to one little area, the demand will decrease. Spread your shows out, or at least switch which side of town you perform on.
2) Get Online
If you’ve been doing this long enough, you remember the days of printing up flyers, posters, stickers, sampler CD’s, and anything else you could think of to promote your music. Then you had to go out yourself and pass all that stuff out. Even living in major markets with millions of people, it was time consuming, took lots of money, and you would only actually get to a fraction of those people. Now, with the aid of the internet, you can reach millions of people, in just a few days, with almost no money. The weeks it took to successfully connect with a few hundred people can now be done in a few hours with a few well placed key strokes. It is a utility that can not be overlooked!