Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Teamwork In The Music Industry

One individual can never be allowed to undermine or destroy a successful business. If a player isn’t happy and wants to leave – they should be allowed to continue their career elsewhere. Each team needs players who will benefit the team as a whole – this benefits the business as well – because the team IS a business.

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The Ultimate Gig Booking Guide | Phosphene Productions

Booking regular shows is an essential part of being a musician when expecting to be heard by the public, and a question we here at Phosphene Productions get asked a lot about. Though everyone has their own technique when it comes to finding the perfect show, many artists new to the scene should devise a “template” to work by and to keep yourself organized when contacting so many different people.

Our goal in this article is to give you a sort of template to use when beginning to develop your own booking strategy, and by the end you should have all the necessary information to kick off your gig.

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A real blog for independent musicians - The Talent Meets Potential Project.

http://talentmeetspotential.tumblr.com/

I have created a group on soundcloud where most of the featured songs come from. I had no idea that it would have 1600 submissions and almost 800 members after I haven’t posted for 2 months. The problem is I don’t have many followers - so if you could help spread the word so that I can provide a true platform for independent artists that deserve the exposure to get heard!

The soundcloud group can be found here - https://soundcloud.com/groups/indie-indie-indie

I better get to it - I will keep it updated regularly from now on!

MUSIC INDUSTRY TO INDIES: "LET THEM EAT CAKE"

Yes, we will be comparing big music and media to the French aristocracy who lost their heads in the French Revolution. No, I do not believe it to be a literal comparison, but figuratively, it’s pretty darn close.

Google’s Eric Schmidt: “I would like to tell you that the internet has created such a level playing field that the Long Tail is absolutely the place to be — that there’s so much differentiation, there’s so much diversity, so many new voices.  Unfortunately, that’s not the case. What really happens is something called a power law, with the property that a small number of things are very highly concentrated and most other things have relatively little volume.  Virtually all of the new network markets follow this law. So, while the tail is very interesting, the vast majority of revenue remains in the head. And this is a lesson that businesses have to learn.  While you can have a Long Tail strategy, you better have a head, because that’s where all the revenue is. But when you get everybody together they still like to have one superstar. So, we love the Long Tail, but we make most of our revenue in the head, because of the math of the power law. And you need both, by the way. You need the head and the tail to make the model work.”

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One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

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The UK markets MBA for the Music Industry at Henley Business School proves to be a Key Influencer in US Job success

The UK market is known for its influence in music across the world so its no surprise that its world first MBA in the Music Industry also proves to be a real game changer and a positive effect on the US jobs market.

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MuzicNotez Management & PR

The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.

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5 Ways For The Working Musician to Make Money Online

Musicians like artists, graphic designers, film makers, or ony other type of freelancer as we all well know through YouTube and personal websites, work tirelessly on their online presence. This is now the forum where new artists get noticed, and frelance musicians and composers not only get work but also showcase talents and portfolios. For the archetype of the working musician as a jack of all trades, we all well know that gathering income from many sources is paramount to one’s financial and personal success. With all the work that one puts in to building up an online presence for the hope to get more gigs, more students, more downloads sold or whatever that may be, there is also secondary income sources that one can take advantage of from building traffic and a following, much like the savvy internet maketers strive for in their own commercial pursuits. Here are some approches in and out of the box.

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Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013

Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it’s new MBA in the Music Industry program in Hollywood at the Musexpo global music event, May 5-8, 2013.

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Need help winning Joe Bonamassa's Blues Masters Competition

Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.

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Joe Solo: Commonsense advice sprinkled with gems

The more emails and tips I get from this guy, the more his great advice sinks in - and I’m not a working/recording musician. It’s just damned good advice. A mix of “DOH! slap me up side the head” commonsense stuff that we need to be reminded of constantly - sprinkled with brilliant gems of creative advice. I heard him speak at a couple of different songwriter workshops and conferences within a 3-month time span, and then I signed up for his free email tips and video nuggets. It’s THAT good that I suggest y’all do the same at his website joesolo dot com. Did I mention that it’s FREE!!!!  End of public service announcement. :-)

When Running A Record Label, Don’t Forget To Budget For Recoveries

Nothing is more fulfilling than opening your record label, getting your artist in the studio, laying down some tracks and mastering your final project. You’ve gotten investors involved who really believe in your project as much as you do and they’re putting a significant amount of money behind your company for both production and marketing. The only uncomfortable part about the whole process is that they have accountants, business managers and financial gurus working for them behind the scenes and they need you to put together a budget

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