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Entries in promotion (54)

Monday
Dec042017

How To Advertise Your Music Using Google AdWords

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You’ve probably tried boosting your posts on Facebook, and maybe you’ve even run a few ads on Instagram. But have you ever considered how powerful Google’s search network can be for advertising your music?

Optimizing your online presence for Google is super important, and there’s a lot you can do to increase organic search traffic to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.

Click to read more ...

Tuesday
Nov212017

Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Some of the classic, tried and tested marketing methods are still doing the business for bands and artists, but there are also some new ways people are trying in order to get more eyeballs to their project.

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Tuesday
Oct102017

How To Advertise Your Music On Facebook

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.

But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.

Click to read more ...

Wednesday
Sep272017

The Process Of Releasing Electronic Music In 6 Simple Steps

For anyone who hasn’t worked their way through my free course “Getting Started With Self Releasing Music” I’d like to simplify the process of going from having a few tracks made, right through to releasing your music and seeing it on iTunes, Spotify and everywhere else.

This process will be more suited to electronic musicians, although could feasibly apply to bands and solo artists too. This is going to be a very simplified process, but should help those who don’t know about it, understand things better.

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Friday
Jun022017

Tunes And Technology: 5 Ways To Promote Your Music Online

Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

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Thursday
Apr272017

Tips For Launching Your First Indie Album

Today’s artist is in a whole new world when it comes to getting noticed by the record industry. Years ago, it was a matter of pounding the pavement getting the big labels to at least listen to a demo you produced and hoping that someone would like what you did enough to sign you on. Sometimes you’d get noticed in clubs and sometimes studio musicians would catch a lucky break when a big name they had the chance to work with noticed them and gave them their start.

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Thursday
Apr202017

The Top Five Reasons Having An EPK Is Important

I don’t know how many times venues, promoters, magazines, etc. have asked me for a press kit to review. If you don’t have a press kit, you’re toast. Not the good kind either.

Having an EPK can benefit artists greatly because they offer a great piece to send to anyone you’re interested in working with.

Click to read more ...

Thursday
Mar232017

Top 5 Things Record Labels Look For


So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.

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Wednesday
Mar222017

Promoting Music Without Spending Much Money

Considering the popularity of the internet in the present era, the first and the most important thing that you need to do for promoting your music is create a music website. This would be your personal website showcasing your talent. Here, you can upload songs and music that you have created. However, make sure to promote this website by using different means for attracting visitors. One beneficial thing that you can do is allow the visitors to listen to a part of your music completely free of charge. This website can also be used for selling music.

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Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

Click to read more ...

Tuesday
Mar142017

Top 7 Ways To Know If Your Song Is Ready For Release

Often, whenever an unready indie musician approaches me about possible music promotion, they say things like “You must hear this amazing song that I made” or “I am ready to explode onto the scene” or worse yet “I have created something no one has ever heard before!” 
Look, I get the enthusiasm, I really do, but the on-the-surface excitement felt by a musician hyped on their own new music must be scaled back a bit, in-order to see the whole picture that is.
There are always going to be those who rush to the finish line, those who think that paying their dues, or putting in the effort do not apply to them; but, they apply to almost everyone, and how you craft your song is one part creative, one part skill, and another part industry rules.
It is great to have enthusiasm and confidence, but let’s focus on the music here. 
So, without further ado, here are seven great ways to tell if your song is ready to release.

Click to read more ...

Friday
Oct282016

Is There Room For Old Fashioned Values In Today’s Music Industry?

Getting a record deal has never been easy. Even back in the days when the A&R man was your friend and an artist could make a substantial living from physical sales alone - you still had to be discovered, and nurtured, by someone with clout, connections, resources and know-how. But perhaps a musician was judged more on talent back then, rather than a hook or gimmick.

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Monday
Oct032016

How To Promote Your Music To Bloggers

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

I know what you’re thinking: Blogs are so 2005.

It’s true, blogs were a big deal back in the day. But they still are – you just don’t know it.

Believe it or not, as a musician, you need blogs. They are the lifeblood of many artists’ careers, and one of the most effective ways for independent musicians to grow their online reach.

Click to read more ...

Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

Click to read more ...