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Entries in promotion (62)

Monday
Jun182018

How Musicians Can Build An Email List From Scratch 

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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Tuesday
May292018

How To Promote Your Demo Online Without A Budget

In 2018, it’s much easier for up-and-coming creative artists to find their way to their audience with zero promotion budget and not being contracted with monopoly labels. Along with streaming services and indie labels, a completely new phenomenon is being introduced into the music industry: a community label named Younk.

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Wednesday
May162018

How To Promote Your Product Or New Project On A Budget

When a product or service promises consumers greater bang for their buck, it’s a powerful motivator. Getting the highest value from spending the least amount of money is what most people want from the products they buy. It’s no different for the marketers themselves. Marketers are always looking for ways to strengthen their return on investment when it comes to promoting a new product or service. Not every business has the promotional resources of Apple or Microsoft, of course, so most businesses won’t be able to use a multimillion-dollar media blitz to advertise a new product or service.

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Tuesday
Apr172018

20 Creative Marketing Resources For Musicians On A Budget

If you’re like most musicians from humble beginnings, you likely don’t have a very large pool from which to gather money to support your dreams in the early stages. Here’s a collection of affordable, often free, resources to help you get your feet off the ground and save as much money along the way.

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Wednesday
Apr042018

The Music Marketing Manifesto: 10 Principles For Success

Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.

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Saturday
Mar242018

How To Get Your Music On A Spotify Playlist (From A Band That Has)

How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.

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Friday
Jan192018

The Future For Independent Music Artists

It does not come as a surprise that the evolution of the internet has completely changed the entire music industry for the good of course. Different technologies such as streaming, sharing, eCommerce and social media are offering independent artists increased chances of exposing their musical creations to bigger audiences. This further helps the artists in increasing their fan base. However, one major drawback of having several options is that making the choice of the best source for promoting music online can be a little difficult. Therefore, in order to make the best choice, it is important for you to go through the most effective and popular online hangouts where you can get some word about your musical tones.

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Wednesday
Jan172018

Is Radio Still Important – And Did Streaming Kill The Radio Star?

The music industry is caught up with streaming and playlists and with good reasons, but what about radio? How does the future look for the radio format and is it still relevant?

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Monday
Dec042017

How To Advertise Your Music Using Google AdWords

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You’ve probably tried boosting your posts on Facebook, and maybe you’ve even run a few ads on Instagram. But have you ever considered how powerful Google’s search network can be for advertising your music?

Optimizing your online presence for Google is super important, and there’s a lot you can do to increase organic search traffic to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.

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Tuesday
Nov212017

Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Some of the classic, tried and tested marketing methods are still doing the business for bands and artists, but there are also some new ways people are trying in order to get more eyeballs to their project.

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Tuesday
Oct102017

How To Advertise Your Music On Facebook

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.

But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.

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Wednesday
Sep272017

The Process Of Releasing Electronic Music In 6 Simple Steps

For anyone who hasn’t worked their way through my free course “Getting Started With Self Releasing Music” I’d like to simplify the process of going from having a few tracks made, right through to releasing your music and seeing it on iTunes, Spotify and everywhere else.

This process will be more suited to electronic musicians, although could feasibly apply to bands and solo artists too. This is going to be a very simplified process, but should help those who don’t know about it, understand things better.

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Friday
Jun022017

Tunes And Technology: 5 Ways To Promote Your Music Online

Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

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Thursday
Apr272017

Tips For Launching Your First Indie Album

Today’s artist is in a whole new world when it comes to getting noticed by the record industry. Years ago, it was a matter of pounding the pavement getting the big labels to at least listen to a demo you produced and hoping that someone would like what you did enough to sign you on. Sometimes you’d get noticed in clubs and sometimes studio musicians would catch a lucky break when a big name they had the chance to work with noticed them and gave them their start.

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