Marketing For Musicians: 6 Essential Tools

This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog

If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.

Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:

Click to read more ...

9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

Click to read more ...

Music Mailing Lists: Yes Or No?

I used to get e-mails from Paper + Plastick Records about free downloads once a week or once a month (to be honest, I don’t remember which). While it felt a little overwhelming at times, I also found myself being informed about new bands and releases I really cared about. Bands like Flatfoot 56 and The Braces who I’d followed for years were putting out new releases and I was getting mp3s and updates pretty regularly on their new stuff. Facebook worked for this as well, but I didn’t get free music out of it!

Click to read more ...

17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

Click to read more ...

The Complete Guide To Email Marketing For Musicians

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.

Click to read more ...

How To Get More Fans Through Social Media

This post was written by Jon Ostrow ​and originally appeared on the Bandzoogle Blog.​

Since the dawn of MySpace, musicians have been using social media marketing to generate buzz and get more fans.

And while this opportunity still exists today, the truth is that there are now more musicians, creating more content, than ever before.

Click to read more ...

9 Ways To Build Your Mailing List (And Sell More Music Online)

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Question: which is more important: Facebook or email?

Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.

So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.

Click to read more ...