Connect With Us

Enter your email address:

Delivered by FeedBurner

 

 

  

• MTT POSTS BY CATEGORY
SEARCH

 

Entries in streaming (49)

Friday
Aug062021

Did streaming kill the radio star?

Right now, there are thousands of radio stations delivering music to every corner of the world, and around 4B Spotify playlists ready to be discovered and enjoyed. But when it comes to the artists and genres being played, just how different are streaming and radio?

Click to read more ...

Thursday
Jul222021

In the age of streaming, is radio still worth it?

Slap me with a walkman and call me a boomer, but I still listen to most of my music on the radio. Might be because I spend a lot of my time in the car, and when I’m driving, I’m switching radio stations more often than lanes.

Click to read more ...

Monday
Jul052021

Who were the “Lockdown Winners” on Spotify?

With touring and live events at a standstill from April 2020 to April 2021, both musicians and audiences turned to streaming. Music research and analytics platform Viberate looked into the numbers to pinpoint the artists who made the most of the situation on Spotify.

Click to read more ...

Wednesday
Jun302021

SubmitHub Review: How I Got Featured on Blogs and Spotify Playlists

As an indie musician, you’re constantly looking for new ways to get your music out there.

But you don’t want to hire an expensive PR agency.

And you want real fans to connect with your music, not fake streams.

Enter SubmitHub.

I’ve been using this platform to promote my music for a while with some success.

So in this SubmitHub review, I’ll share my experience and give you a basic intro.

Click to read more ...

Wednesday
May262021

Listening habits of Chinese music fans

As an artist or musician you may be curious about the listening habits of music consumers in China. Here at Musicinfo, we asked 38 Chinese students who worked on one of our recent research and development projects about the services they use, the kind of music they like, when they listen to music and more.

Click to read more ...

Tuesday
Mar162021

Streaming won’t make up for the revenue lost by the lack of live gigs.

The Covid-19 pandemic boosted online music consumption like never before. Universal Music Group has recently reported that their streaming and subscription revenues grew by 15% to $4B in 2020, meaning they generated around $11M each day from streaming alone.

The market seems to be skyrocketing, streaming is praised as more democratic for all artists, it all sounds great in theory. But the question remains: can an artist (or label) rely solely on streaming for income?

I don’t think so.

Click to read more ...

Friday
Oct162020

How To Be A Musician During The Pandemic

The coronavirus pandemic has changed the way we do everything from working and shopping to the way we play music. For musicians, it’s been especially challenging. Venues closed their doors and large gatherings are dangerous — and in some cases, even outlawed. This doesn’t mean you have to stop playing or putting your music out there, though. What do you need to do to be a musician during a global pandemic?

Click to read more ...

Tuesday
Feb112020

6 Marketing Strategies To Get You Featured On Playlists 

In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get recognized as an independent musician trying to break through the noise?

One good way to do it is with playlisting

Click to read more ...

Friday
Oct182019

Streaming Success Stories From Musicinfo And China

As children music was a wonderful game. It made you move, dance, sing and caressed you to sleep before dreamy time. Music is deeply personal and the charged emotions it evokes can often only be shared by ones you trust.

Everyone has their own music. Only artists have found the ability to share their songs to the audiences. The brave ones withstand the weather and find their true audience.

Click to read more ...

Wednesday
Oct022019

Streaming Service Pays Per Stream

The ways in which music streaming royalties are paid can be confusing even to industry insiders, and formulas vary from company to company. I thought that this graph could help anyone looking into understanding just how many streams it would take for a song to become profitable in the streaming industry.

Click to read more ...

Wednesday
Aug282019

What Does “Success” In Music Mean?

Guest post by Patrick McGuire. This article originally appeared on Soundfly’s Flypaper

For some, it’s the ability to pay one’s bills exclusively through making music. Others think they’ll find it once their songs hit a certain number of plays over streaming platforms, or once they sell out of a run of physical copies of a new album. I personally love being on the road, and am always striving to feel like the crowd out there is really excited to see me play my music. That’s when I feel truly successful.

Success means something different to every musician, but one thing is clear: Musical success is no longer, and may never again be, what it used to be. I’ve been thinking about this question a lot, what success really means right now. Here are my thoughts on the matter.

Click to read more ...

Thursday
Jul252019

What Makes A Good Acquisition? Music Does 

Companies embark on the acquisition route to grow their businesses and extend their reach. Naturally this happens in every industry, that’s how we get conglomerates. In the record industry the majors only became majors after they’d acquired dozens of smaller successful labels that had ‘vision’, something sometimes lacking in the multi billion corporations. 

Click to read more ...

Wednesday
Jan232019

Why Spotify Is A Win For Artists And Listeners

We have been hearing about Spotify and how it’s evil and unfair for a few years now. The thing is, it is the number one used streaming app and my personal belief is that it is simply the best one out there right now. There are a couple of main points that I was to discuss, so let’s get into it.

Click to read more ...

Friday
Dec142018

How Spotify Pre-Save Is Leading A Change In Digital Music Marketing

You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.

That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.

 

Click to read more ...