Facebook Ads. Why Is It So Hard For Musicians To Promote Their Music?

Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes it’s advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl founder Mark Knight urges Facebook to simplify the progress, be more accountable and revisit their advertising policies to ensure musicians retain their freedom of expression.

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The Takeover Online Music Conference For Independent Artists

Back in May, Right Chord Music launched The Takeover, an online music festival championing incredible independent artists. The Festival showcased 49 artists, from 11 different countries playing live on Facebook. The Festival presented by BOSE generated over 600,000 video views and raised over £4,000 for Nordoff Robbins music therapy.   

Now The Takeover returns as an online music conference.  It’s the first online music conference designed specifically to support the challenges faced by unsigned artists. Tickets on sale now via DICE

Right Chord Music Founder, Mark Knight explains. “In my experience, even music conferences which say they support unsigned artists don’t really cater to their needs. Tickets costs are high and all you hear is major record label execs talking about their big budget campaigns and success with radio, live, and John Lewis TV sync deals. Unsigned artists leave feeling frustrated because none of this is in their grasp or relevant to their realities.”

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AWAL Flatter Unsigned Artists And Inhibit Independence

Every unsigned musician wants the same thing: Someone to listen to their music, love their music and help them make a career from their music. This quest for the life changing moment is perfectly dramatised by shows like the X-Factor who make it sound so perfect and simple. You rock-up to an audition, sing your heart out and you become a star.

However, what these shows don’t explain is the business model behind the glamour. Who is paying? How does the artist gets paid? and does this actually represent a good deal for the artist? FYI signing away a large percentage of your future income for all previous and future releases without any guaranteed you’ll make final is unlikely to be a good deal.

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How YouTube Betrayed The Friendship Of Unsigned Musicians

This article questions the value of YouTube to unsigned artists. Why are YouTube still not paying unsigned artists for every stream?  There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96 billion in 2018. Google are starting to look evil.

YouTube a new distribution channel for unsigned artists

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The Music Marketing Manifesto: 10 Principles For Success

Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.

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