Do The Math: Indie vs Major – A Rap Breakdown

Too many times aspiring rappers see the artists with major label deals who seemingly don’t have to do their own hand to hand promo. This leads the unsigned artist in to mistakenly thinking that face to face interaction with fans is unnecessary. The majority of unsigned artists believe that the formula for success is:

• good internet numbers;
• major label artist features;
• radio play; and
• tour dates opening up for bigger acts

If the above were true – then every artist with some money and a lil sense would be successful. However, we who work with music everyday know that this is far from true. I’m sure that most people reading this know artists and/or indie labels who’ve spent millions to put the above pieces in place – yet never see any success or get a real return on investment.

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Rap Promo Files: A Story From The Road

I’ve been working with a very talented independent rapper from the midwest for about nine months now. We’ve been building his following and fanbase up from nothing. This artist has several investors who pooled together the budget for a proper run - and a lot of the time was spent preparing this artist for the “industry” and the shenanigans these fcukboys try to pull.

He’s been on and off the road since November, working very hard to win over new fans and spread his music. Sometimes he has to bring his kids with him, other times I have to stop him from attacking certain “industry” people who are obvious scammers. But for the most part he’s been doing a great job building his brand.

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Teamwork In The Music Industry

One individual can never be allowed to undermine or destroy a successful business. If a player isn’t happy and wants to leave – they should be allowed to continue their career elsewhere. Each team needs players who will benefit the team as a whole – this benefits the business as well – because the team IS a business.

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A Word To Aspiring Rappers On Memorial Day

On this Memorial Day, I want to give a quick word of advice to aspiring rappers.

You are your own best resource. Nobody wants to see you win more than you. Nobody wants to see you happy more than you. Nobody wants to see you successful more than you.

If you get tired or frustrated, so will your progress. If you are lazy or irresponsible, then your movement will be too. If you are bitter and have an attitude that the world owes you, then you’ll be expected to pay even more.

Nobody will “make” you famous or “put you on” without YOUR OWN HARD WORK. (Unless they’re gonna sign you & promote you & rape you of all the money.)

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