Take this Idea – The Buy One, Give One Album

I have always been fascinated by the buy one, give one model of doing business. As far as I know, it was pioneered by Tom’s Shoes and it’s brilliantly simple. When you buy a pair of Tom’s shoes for yourself, another pair is given to someone in need. It works because people like doing nice things for people, especially if they don’t have to make any additional effort. So I was thinking recently how this model might apply to music. While it’s no secret that I think emerging artists should not charge for their music, I had an idea for those who are either not ready for that idea or who are already selling enough that they don’t have to give anything away. It’s simple – the “Buy One, Give One” album.

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