Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Post-Show Procedures: 8 Things Every Band Should Do After the Performance

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?

In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:

• In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.

• In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.

• In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.

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How Bands Can Break Into New Markets

One way to grow your music’s reach is to break into new markets. This could be taken a number of ways: new geographical areas (cities, states, countries, etc.) or simply new audiences in general (by demographic, interest, psychographic, etc). Before you try and expand your reach through new markets, it’s important to take a few things into consideration:

• Return on Investment: What is the cost or effort required to break into this market? Is the return on investment worthwhile or would you be better off using those resources to grow an existing market?

• Goals: What kind of role will this market play in your S.M.A.R.T.E.R Goals?

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An Honest Review of the All-New Sonicbids EPK System

Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.

This is what I found:

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One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

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FeedTheArts.com and FREE TIME Funding

- FeedTheArts.com is a new website introducing a way to raise money for Artists of all kinds (musicians, actors, writers, painters, etc.) using a new trade marked platform called Time Funding.

- Time Funding is a concept using virtual currency people earn on our website to fund artists’ projects (recording, marketing help, art supplies, publishers and more).  Think crowd funding without having to donate actual money.  Fans can come to our site and play games, watch videos, clip coupons and earn virtual currency called “Helping Hands”.  They can then turn around a donate those helping hands to any Artist registered to our site.  It’s free for everyone—Artists, Fans and Service Providers.  Artists no longer have to beg for money to buy those new guitar strings or pay for head shots.  They can raise the money to reach their goal at FeedTheArts.com.

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What Bands Should Know About the Myspace Relaunch

If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?

Probably nothing.

Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.

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Feed The Arts Introduces TIME Funding

FEED THE ARTS INTRODUCES TIME FUNDING WEBSITE FOR THE ARTS
ENTERTAINMENT SERVICE PROVIDERS BENEFIT AND BUILD THEIR BUSINESS WHILE HELPING ARTISTS

NEW YORK, NY (June 4, 2013)—

Feedthearts.com is forever changing the way art is funded by introducing its patent pending TIME FUNDING Model.  Time Funding is a cross between crowd funding and virtual rewards programs allowing fans to donate time instead of money.  Their time is what helps Artists get funded and allows funding of Creative Arts projects with fans earning virtual currency we call ?Helping Hands?.  Helping Hands are then turned around through an advertising revenue share and giving that currency to artists projects posted on the site.  This revolutionary model eliminates the risk of previous crowd funding and traditional funding models.

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6 Things You Can Do With $100 That Will Change Your Music Career

Money. Let’s face it: most artists aren’t very good with it. Most of us don’t have much to invest into our music career (relatively speaking), and when we do, we tend to throw it at some random opportunities without a larger strategy in mind.

Take, for instance, submission fees to music festivals. Each year, thousands of artists spend over $100 in application fees or subscription costs to EPK sites, in hopes of getting a show at SXSW, CMJ, Bumbershoot, or other large festivals. Personally, I think festivals are overrated in terms of importance for your career, but if you really want to get in, try reading this guide: How to Get Into SXSW.

You can easily spend $100 on strings, picks, or sticks. You could even buy a cheap electric guitar. Or, if you were riding in my tour bus, $100 almost covers the gas from Portland, OR to Seattle, WA.

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Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013

Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it’s new MBA in the Music Industry program in Hollywood at the Musexpo global music event, May 5-8, 2013.

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"Muzeek" Booking Platform Revolutionizes Outdated Booking Process

Music Booking Platform Revolutionizes Outdated Processes

Muzeek and its “book button” take on paper trails, wasted time and green M&M’s

Bondi, February 26, 2013 -­­ Artists, venues and everyone in­between can safely write­off hours of unnecessary paperwork, days of back and forth emails and countless curse­ridden tirades aimed at a venue that didn’t pay or an artist that didn’t play, as Muzeek, the world’s most progressive, digital booking platform launches its website and the first and only embeddable “book” button to the music industry.

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Need help winning Joe Bonamassa's Blues Masters Competition

Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.

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Zankme.com Launch - Helping Musicians to Easily Connect with Fans

San Diego, CA – February 19, 2013 – Zankme com, is putting a new spin on download cards with a simple way to help musicians connect with their fans. Zankme allows musicians to upload music, videos, photos or other digital media and immediately print custom download cards that can be sold or offered as promotional giveaways. Fans redeem the cards, and artists learn an array of information about their listeners including their email address and location.

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