The One (and Only) Thing A DJ Should Ask For In Return For DJ Mixes

You’re creating boatloads of amazing mixes - yippee! So, it’s only natural that for every piece of music you deliver people should automatically make people want to come to your gigs or buy your latest release …right?

Errrr..wrong.

One singular piece of music isn’t going to translate into an immediate purchase or attendance to your event.

But, I have good news.

Building trust and BFF-worthy relationships with people so that they do backflips of joy when you make an offer is something you can do.

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Fan the Fire of Fandom

you might have a spark.
but you need a flame.
and once you have a flame,
you need a fire.

in fact, you need a raging fucking inferno.

you need to burst into flames and create the most fantastic of fans.
that’s how you create true, sustainable longevity.

it’s done by your fans and through your fans.
your most passionate fans are the key to your success. 

are you fanning the fire of fandom?

without fans, your thing won’t be heard. 
without fans, your thing won’t be seen.
it won’t be shared. it won’t be talked about.
and it sure as hell won’t be bought.

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Take this Idea – The Buy One, Give One Album

I have always been fascinated by the buy one, give one model of doing business. As far as I know, it was pioneered by Tom’s Shoes and it’s brilliantly simple. When you buy a pair of Tom’s shoes for yourself, another pair is given to someone in need. It works because people like doing nice things for people, especially if they don’t have to make any additional effort. So I was thinking recently how this model might apply to music. While it’s no secret that I think emerging artists should not charge for their music, I had an idea for those who are either not ready for that idea or who are already selling enough that they don’t have to give anything away. It’s simple – the “Buy One, Give One” album.

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Artists: Respect Your Fans

Yes…I am an artist. But in addition to that, yes…I am a FAN of music. I wouldn’t even consider trying to become an artist if my love for music wasn’t there. I still go crazy when I hear someone like Ghostface or Rakim on stage live, rocking out their classic songs. I still enjoy taking the time to listen to albums, giving my undivided attention and reading the liner notes. Even if I wasn’t an artist, I would forever be a fan of music that feeds the soul.

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