Global Music Ecosystem & Cultural Implications

I recently did an interview of this young mash-up artist that turned out to be a really good exemple of how technologies are changing the way music is being produced and promoted. He is 22, comes from the North East of Brazil and rules the Asian Mash-up remix scene. Leaving on his first tour to South America in early 2011, DJ Masa is living proof that the new music ecosystem is emerging and that its cultural implications are real.

You are getting close to 100,000 downloads on official.fm alone. I saw that you have 12 Million + views on your You Tube profile … This is quite significant, can you tell us a little bit of your story?

100.000 downloads already? Wow!! I hope it didn’t make your servers busy! Well, I’m a 22 years old journalist and I’m from Brazil. I’ve been following the Asian Pop scene since 2003, when I discovered J-pop and K-pop through the Internet. That time I joined a lot of forums and fan sites to keep me updated and to contribute with that community anyway that I could. I started to learn about music production software in 2005, when I released my first mashup and shared it with my online friends.

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100 K downloads mixtape project for close to zero $

“Few weeks ago, while eating italian food in a swiss restaurant, Dj mehdi told me about his idea to releasean unofficial remix mixtape right before the release of the official one on Edbanger/Because music.

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You can't collect mp3s

I often been asked what is the problem with the music industry. There is a lot of factors but the key point is the fact that it is not a music industry crisis but a support crisis. Why should i pay for a format that i dont like ? The only music that i am still buying is Vinyl. Interesting to know also that artists never had a bigger part of the pie when CD and digital formats took over the Vinyl. Manufacturing cost for a vinyl is around 4 to 8 $. In comparaison the CD has a manufacturing cost of 0.4 to 0.8 cents and digital files aprox 0 … let you do the math … Vinyl is an object of desire, it is non dublicable and a perfect collectible object. It is so far the best way to consume artwork around a music object In 1996 i started a vinyl distribution company called Chronowax. This company was selling close to a million vinyl per year. I remember when Chronowax did for example campain reissues for Dej Jam and sold more than half a million LPs … Back then the promotion and viral aspect of the vinyl was key to enter the club scene and the dj’s playlists. Digital happened to be way more effective and a less expensive way of promoting music. But vinyl is still the best music object we had so far.

The Vinyl Factory Manufacture from thevinylfactory on Vimeo.

Selling picture discs and sexy connected devices seems to have a more bright future than selling CD’s and Music files ;)

we used to pay half a million dollar to be able to give away music

In the mid 90’s i had been lucky to be involved with some major rap band releases. As radios were very slow to react, we use to manufacture few hundred thousands of promo CDs, stickers etc for street marketing campaigns. Means that we used to pay almost half a million dollar to be able to give away music, just to get our new band heard by the kids ….

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5 tips to not look like a starving artist :

5 tips to not look like a starving artist :

1-Dont spam comments and message boards asking to check ur music

2-Dont spam comments and message boards with Autoplay players

3-Find out who might be interested by your music, create your own network

4- Be interesting, dont be too pushy

5-And first of all, be creative & radical, dont be another copycat. Internet is killing the formated artists in case you dont know.

originaly posted
on my blog here http://highsnobiety.com/columns/olivierrosset/