Investigating How New Media Channels Have Created Opportunities For Popular Music Artists

The digital age has brought about many changes within the music industry in both how we receive and how we consume music. It has been well documented that the music industry has had a hard time trying to keep up. In this article I will be looking at the way in which new media channels have opened up opportunities for popular music artists to convey themselves and capture an audience through some the new channels that have opened up from the creation of the Internet.

Click to read more ...

Why Are We Waiting For Failure?

I think the problem with the pop music industry is that there is so much negativity around the people that become successful. Everyone is quick to hate, Justin Beiber, Rebecca Black, One Direction, Lady Gaga. We are waiting for them to fail, to be exposed and to be brought down to their knees. Like the recent publicity around Lady Gaga who is now apparently ‘fat,’ or the numerous articles bagging out Justin Bieber for throwing up on stage. What a weird, jealous and selfish society we are living in…

Click to read more ...