Trends in Booking Shows

Every few years, promoters and venues begin trying new ideas to make their show successful:

Pay to Play

In the 80’s, “pay to play” was a trend that forced artists to pre-sell tickets for their shows to help made up money lost for shows with a low turnout. This is something that still continues today (especially in Los Angeles, where the movement was birthed) and in the UK. The concept is pretty simple: you guarantee to sell a certain number of tickets for your show. However, if you don’t meet the quota, you’re personally liable for the difference. In most cases, even if you sell the prerequisite number of tickets (it can be 15-50 tickets or more), you only get paid a fragment of whatever you sell above the agreed minimum (usually 50%), not the entire batch of sales.

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BANDS DON’T PAY TO PLAY – YOU ONLY HARM YOURSELF

The trend for bands to use their (or their parents) hard-earned cash, as a short cut to playing the supposedly “choice” gigs in town has sadly remained commonplace in the music world. With the onset of websites offering “opportunities” in return for a fee to submit your music, the pay to play phenomenon has also found a new home in cyberspace.

LAZY PROMOTORS

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Is “Pay to Play” Okay?

When our band, “Control the Chaos” decided to hit the highway in June 2010, it was with the intention to spread our branded style of “Vegas Molten Metal” to the masses. After all, what better way to do that than literally go from city to city on tour? Besides, we’d been pretty aggressive in Vegas so we figured it was time to give the venues and our fans some needed time to miss us. We mapped the routes, did our own booking, loaded up our equipment, said our prayers and decided to go for it.

A couple observations: Each city definitely had its own unique vibe and style – no surprise there, but we also started to see a strong pattern of pay-to-play requirements especially as we got into the larger shows and bigger venues. We also found that more places up North were willing to negotiate a guarantee based on success of the show, where many Southwest venues wanted more assurance ($$). Mind you, nobody called it “pay to play”. Rather it was wrapped around the pre-sale ticket requirement policy that many clubs and venues have adopted.

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