The Ultimate Gig Booking Guide | Phosphene Productions

Booking regular shows is an essential part of being a musician when expecting to be heard by the public, and a question we here at Phosphene Productions get asked a lot about. Though everyone has their own technique when it comes to finding the perfect show, many artists new to the scene should devise a “template” to work by and to keep yourself organized when contacting so many different people.

Our goal in this article is to give you a sort of template to use when beginning to develop your own booking strategy, and by the end you should have all the necessary information to kick off your gig.

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Trends in Booking Shows

Every few years, promoters and venues begin trying new ideas to make their show successful:

Pay to Play

In the 80’s, “pay to play” was a trend that forced artists to pre-sell tickets for their shows to help made up money lost for shows with a low turnout. This is something that still continues today (especially in Los Angeles, where the movement was birthed) and in the UK. The concept is pretty simple: you guarantee to sell a certain number of tickets for your show. However, if you don’t meet the quota, you’re personally liable for the difference. In most cases, even if you sell the prerequisite number of tickets (it can be 15-50 tickets or more), you only get paid a fragment of whatever you sell above the agreed minimum (usually 50%), not the entire batch of sales.

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