September 26, 2012 Pitching Your Band
If you were presented with the opportunity to pitch your band directly to the Chief A&R representative for Capital Records, what would you say? If there was a venture capitalist looking to invest into the dreams of one band, how would you convince them to choose you? If your favorite band was in town and looking for an opener, what would you tell the promoter about your act?
Being able to pitch your band is one of the most important steps in being able to book shows, secure sponsorships, get a booking agent/manager, receive press, and even to getting on a label. It’s also one of the areas that I see independent musicians struggling with the most. Even though I have a disclaimer on LastStopBooking.com that we are not accepting submissions, I still receive about 50-100 EPK submissions and query letters per week. 90% of these sound the same: the band describes themselves as having “great music,” and they almost always say they are different than other artists because they are “hardworking.”
Artist Development, Band Marketing, Band Website Tips, Booking Agents, Branding, Breaking into the industry, DIY, DIY Artist, DIY Promotions, Education, Endorsements, Indepedendant Artist , Innovation, Life in the Music Business, LinkedIn Marketing Strategy, Marketing, Marketing 101, Music Licensing, Music Management, Promotion, Radio Play, booking, epk, independent music, music marketing, record labels, selling, song pitching, sponsorship | tagged booking, booking a tour, booking agent, booking agents, manager, managers, pitching, record label, record label deal, record label demo submission, song pitching, sponsors