Where The Money Went In Recorded Music (And How To Get It Back)

The perceived value of recorded music is free, and always has been! When we pay for music in any format, what are we actually buying?

Click to read more ...

Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

Click to read more ...

Warner Music Group Collaboration with Shazam Creates Hybrid Record Label

By Zach Rickers

In February of 2014, Warner Music Group and Shazam announced that they would enter into a “strategic collaboration” in which Warner would have access to Shazam’s user data and Shazam would have access to exclusive Warner content.¹  Currently, when a user hears a song that they like, whether it is at a restaurant or on the radio, they can open up the Shazam application on their smartphone and hold the phones microphone to the speaker which will then analyze and identify the song title and artist that the user is listening to.²  Once a song is identified, the app logs data such as the time of day the song was “tagged”, the song being identified, and even where the song was tagged (if the user has location services enabled).³  This is the sort of data that Warner plans to use not only for A&R, but also for marketing and promotion purposes.

Click to read more ...

THE DEMO IS DEAD

Why I don’t do demos.

Arif Mardin, Mutt Lange,Trevor Horn, Berry Gordy, Phil Spector, Brian Wilson, George Martin and Quincy Jones are gentlemen who have shared a common philosophy regarding recording contemporary popular music.
That philosophy is - a respect for spontaneity however, not making it their deity.More than being record producers, these guys have been consummate ARRANGERS and editors of recorded music. 

Click to read more ...

One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

Click to read more ...

12 Angles to Get Your Music More Press

Getting more press is one of the most important parts of your music career. It helps your industry buzz, gets you better gigs, lands bigger sponsorship relationships, expands your audiences, and builds your music’s credibility. So how do you get more reviews or your work highlighted?

Click to read more ...

Fearless Vision Marketing Releases New FEARLESS Website

Entertainment, Music, and Fashion Marketing Company releases the official website to provide its message to potential and existing clients.

(ATLANTA, GA – July 23, 2013) Fearless Vision Marketing (formerly Paina B Music Marketing) is excited to announce the release of its new official website. This marketing company was re-launched back in June 2013, offering marketing services to businesses and visionaries in the Entertainment, Music, and Fashion industries. With eye-catching and bold color schemes and content, this website will introduce potential and current clients to the Fearless Vision brand while providing information on the services offered for Entertainment Marketing, Music Marketing, and Fashion Marketing.

Click to read more ...

BRASH! Blog’s new additions

Music Marketing Blog expansions and additions and wants YOU to be involved

(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.

Click to read more ...

Holy Grail Of Song Pitching

Imagine if you hand over your best songs to a “robot” publisher who would submit your material to industry professionals and song placements from all around the world, even while you sleep.

This robot would submit to placements that meet your requirements, he would only submit to real (industry lookikng) opportunities and he wouldn’t demand any royalties.

Click to read more ...

How to Work With Music Industry Contacts

It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an act.

Focus on taking a few steps closer to your goal by working on your contacts a few minutes each day. Here are some of my favorite tips on networking:

Click to read more ...

MuzicNotez Management & PR

The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.

Click to read more ...

Need help winning Joe Bonamassa's Blues Masters Competition

Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.

Click to read more ...

Ditching the Record Label Approach: Alternative Ways to Be Successful in the Music Industry

Aspiring music artists have a plethora of opportunities to be “discovered” in today’s YouTube-driven industry. Previously, an artist had to be discovered and signed to a record label to gain access to the music market. Even after signing a record deal, artists were left at the mercy of the traditional media to become noticed, which was prohibitively expensive.

Click to read more ...

Pitching Your Band

If you were presented with the opportunity to pitch your band directly to the Chief A&R representative for Capital Records, what would you say? If there was a venture capitalist looking to invest into the dreams of one band, how would you convince them to choose you? If your favorite band was in town and looking for an opener, what would you tell the promoter about your act?

Being able to pitch your band is one of the most important steps in being able to book shows, secure sponsorships, get a booking agent/manager, receive press, and even to getting on a label. It’s also one of the areas that I see independent musicians struggling with the most. Even though I have a disclaimer on LastStopBooking.com that we are not accepting submissions, I still receive about 50-100 EPK submissions and query letters per week. 90% of these sound the same: the band describes themselves as having “great music,” and they almost always say they are different than other artists because they are “hardworking.”

Click to read more ...