Unsigned Acts and Drawing Fans - Part 2

The 2nd main reason it’s hard to draw new fans revolves around the word “Perception”. Perception includes, in part, the Artist’s perception or view of their “job”, and how it affects the potential fans perception of the “Unsigned Artists Scene”.

Now, let me say here, the problem of perception and the answers to this problem do not lie totally on the Artist’s shoulders, but also fall on the Artists’ Managers, Venues, Promoters and Fans, which I will also cover later and throughout…

It should be made clear here, that Artists should still care about attracting both the over 21 crowd as well as the younger potential fans. For everyone, even those over 21, there is still the need to discover something new and different, something “to do” that people will know will at least be a lot of fun; an escape. 

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A Common Music Business Contract Mistake – Not Thinking Long Term

2 Common Examples:

1. You’re offered 10% as an Artist
[Side Note: Make sure it says of the Retail Price! If it says “Wholesale”, make sure you get 20%!!!]

Why not ask for your rate to rise each album you release by 1/2%?

Why not ask that your rate goes up 1/2% for “Gold” and anothet 1/2% for “Platinum”?

Believe it or not, the Record Company will probably say “Yes” to both! Why? Because if you’re doing well, they won’t mind it, and if you’re Not selling, they can always rease you from the contract anytime they want!

2. Thinking you can stop paying a Manager [for example] when the contract is over

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