Purify Media Launches PurifyArt.com: Company Directly Links Artists and Fans Through Ad-free Platform

Purify Media announced the release of PurifyArt.com, an ad-free service directly connecting artists and fans. A first of its kind, PurifyArt.com enables artists and fans to find and promote music, images and video on one platform, maximizing the revenue artists and companies receive for sharing and selling content while providing viewers one affordable, complete, and interactive online service.

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What digital distribution means for (especially) female artists

As a fan, I’ve been excited for the rise of digital distribution and for the direct interaction of artists and listeners because it means I’m more likely to hear great music that I like. It means that I get to decide what I want to listen to, rather than having a slew of A&R folks and radio programmers make the decisions for me.

But lately, I’ve been thinking about how record labels are not only gatekeepers for the music itself, but also for the visual image of artists.

I get it. Artists are performers, and looks matter.

But it’s pretty clear when you look at Top 40 artists that the standards for successful female artists and successful male artists are not the same. Music industry executives are predominantly male, and their professional tastes are, frankly, boring. So female artists have to be conventionally attractive, but male artists can look like Nickelback—middling-attractive guys (whose videos are then stuffed full of women in bikinis).

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