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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in Content Marketing Strategy (5)

Wednesday
Feb192014

Purify Media Launches PurifyArt.com: Company Directly Links Artists and Fans Through Ad-free Platform

Purify Media announced the release of PurifyArt.com, an ad-free service directly connecting artists and fans. A first of its kind, PurifyArt.com enables artists and fans to find and promote music, images and video on one platform, maximizing the revenue artists and companies receive for sharing and selling content while providing viewers one affordable, complete, and interactive online service.

Click to read more ...

Monday
Jan272014

Post-Show Procedures: 8 Things Every Band Should Do After the Performance

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?

In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:

  • In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.

  • In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.

  • In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.

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Wednesday
Dec112013

An Honest Review of the All-New Sonicbids EPK System

Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.

This is what I found:

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Tuesday
Sep032013

One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

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Tuesday
Apr022013

MuzicNotez Management & PR

The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.

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