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Entries in merch table (4)

Thursday
Jul272017

7 Tips To Improve Merchandise Sales

A big reason why fans purchase music merch is to connect with others that share a common interest, and to show off their musical tastes.

Merchandise is also a great way to advertise your artist. We find that items with the artist’s name included tend to sell better than items without it.

It doesn’t have to be splattered in huge letters across the front, but including the artist’s name visibly on the item helps.

Click to read more ...

Monday
Apr032017

6 Ways To Make Sure You’re Leaving Nothing On The (Merch) Table

This post was written by Brian Buchanan and originally appeared on the Bandzoogle Blog.

It’s 2017! Here we all are in the future, and what do you know - the music industry hasn’t collapsed!

Sure, CDs aren’t selling the way they used to in stores. Neither is digital music, thanks to the explosion of streaming services. But those of us living the nose-to-the-grindstone, unglamorous life of the touring musician know a secret: people still buy stuff at shows.

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Monday
Mar282016

Frugality On DIY Tour: Some Simple Suggestions

A DIY tour is expensive. There are ways to be successful, but for a band just starting out, I would recommend trying to spend as little money as possible. Here are some suggestions on how you can do that.

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Tuesday
Jan192016

Band Merch: Breaking Away From T-Shirts And CDs

Recently, I jokingly tweeted that bands should capitalize on fingerboards as a form of merchandise. Surprisingly, some people from my fairly low amount of Twitter followers seemed to agree with the sentiment. Merchandise costs money of course, but it’s specifically how bands make money on the road. This is especially true in today’s internet age, but I’ve also learned that the more merch you have at your table, the more you’ll sell, as you appeal to different tastes. I’m not saying your DIY, independent band has to have six plus tee-shirt designs. I’m saying don’t be afraid to step outside of the box. Here’s some merch ideas I’ve seen artists - some platinum-selling, some who can’t sell more than 100 copies of their records - do before that struck me as particularly interesting.

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