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Entries in retail (3)

Thursday
Jul272017

7 Tips To Improve Merchandise Sales

A big reason why fans purchase music merch is to connect with others that share a common interest, and to show off their musical tastes.

Merchandise is also a great way to advertise your artist. We find that items with the artist’s name included tend to sell better than items without it.

It doesn’t have to be splattered in huge letters across the front, but including the artist’s name visibly on the item helps.

Click to read more ...

Monday
Apr032017

6 Ways To Make Sure You’re Leaving Nothing On The (Merch) Table

This post was written by Brian Buchanan and originally appeared on the Bandzoogle Blog.

It’s 2017! Here we all are in the future, and what do you know - the music industry hasn’t collapsed!

Sure, CDs aren’t selling the way they used to in stores. Neither is digital music, thanks to the explosion of streaming services. But those of us living the nose-to-the-grindstone, unglamorous life of the touring musician know a secret: people still buy stuff at shows.

Click to read more ...

Friday
Apr082016

7 Promotional Stunts You Can Do With Your Leftover CDs

With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.

They’d rather know if they can find you on Spotify so they can look you up on their phone.

Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.

Click to read more ...