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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries by Mike Rubini (6)

Friday
Sep042015

How To Get Recognized In The Music Industry When Starting From Zero

As an up and coming artist it’s hard to break out and get recognized in the music industry, let alone reach big enough audiences to earn a good living but when push comes to shove, if you have no marketing budget, you have to find another way.

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Monday
Dec232013

The #1 mistake musicians make on social media

Do you remember that popular video where two robots were talking about their show and how great it was? This is exactly what happens on social media all the time. Read this article to know the #1 mistake you need to avoid as a musician when it comes to social media.

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Wednesday
Dec112013

Is Facebook becoming a premium social network?

According to AdAge, Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach. In my opinion, that’s true. I personally noticed that my Facebook updates were getting about 20% of the reach that they usually get. If you are a musician, you are probably using a business system in which you are providing free value. Therefore, it does not make sense to pay to reach your own fans. Is there a solution?

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Monday
Feb182013

A possible alternative model of musical experience.

How can we make it a no-brainer for people to listen to our music? Mike Rubini suggests to facilitate the process of listening to music in terms of time, money and effort in order to structure future long-term behaviors, reduce barriers and create networks, spreading ideas and creating attention on music.

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Monday
Sep032012

How to study music (a simple checklist) 

Ever wondered how you can study music with less effort? Follow this simple checklist and you will find how to practice at best even if you are a busy musician.

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Friday
Mar092012

Ego Vs Identity: Improving Artists' Awareness

We are in the Globalization era. Although its idea is sometimes misleading, it has undoubtedly helped to unify the world, the markets, merge people together and increase the circulation of ideas, languages and popular culture. The key is to unify.

Unify may express wave the same flag, connect different people or have something heterogeneous becoming homogeneous. The risk of a system of unbridled globalization, which is a system of unification and agglomeration without distinction, is conforming to the “herd”, as Nietzsche warned us years ago.

I think there should be always a need to preserve our identity, our essential nature, express ourselves, what we are. That should be a primary need for everyone.

Some of the most tangible aspects and forms in which globalization manifests itself in everyday life are the Internet, advertising, fashion, the expansion of world markets. So it may happen to celebrate hallowen in Italy,  taste Napolean pizza in NYC, and eating Chinese in Naples. All these experiences are very common in today’s world and I think that ultimately improve the quality of our life because they increase the possibilities of choice of an individual.
 

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