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June 21, 2016 Getting your music and message to reach the ears of new listeners — potential new fans — has never been more possible than it is today. Social media sites like YouTube, Soundcloud, Twitter and Facebook have revolutionized the music industry by sharing and promoting new content and giving fans insights into the artists behind the music.
May 29, 2016 Nowadays, we just can’t promote our music the way we did 10 years ago.
With the rise of social networks and mobile technology, musicians, bands and artists rely more and more on Internet to market their work and their brand.
Thousands of independent artists make a living from their passion and grow their fanbase - almost for free - using online tools and channels. So why not you?
In this article, you will find 8 ways to effectively promote your music online!
Online Marketing | tagged Online promotion, marketing, social media February 11, 2016 For artists, bands, composers, and producers, there’s no comprehensive walkthrough on how to use social media to maximize the return on sync placements (trust us, we looked!); so, we sat down and wrote one for our artist community to use and share.
October 3, 2015 We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.
Breaking into the industry, Indepedendant Artist , Indie, Music Services, Social Media, blogging, digital music, entertainment, fans, independent music, music business, music marketing, music social network, social media for musicians | tagged IG, Instagram, Music Industry, artists, blog, entertainment, indie artists, music, music marketing, music promotions, social media, twitter September 10, 2015 If you have a Twitter account and work in the music industry, the likelihood is that you’ve been the victim of Twitter spam, where an artists/band invades your mentions with a copy and pasted message in the hopes that you’ll check out their new song/video/project. This promotional method is usually ineffective and time-consuming. This guide will show you five simple steps you can take to get your Twitter followers to listen to your music.
March 26, 2015 I know what you’re thinking…
not another long article about making EPKs…
but hold-up….
I’ve made this so you can see what an awesome EPK is made up of:
March 11, 2014 Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.
February 27, 2014 As the founders of CollabMachine, we’ve set out to crowdfund the development of the world’s first social music collaboration platform by raising $50,000 through indieGoGo starting March 12, 2014. As our innovative project blends music and technology in a whole new way, it’s an exciting step forward in cloud creativity!
music | tagged collab machine, collabmachine, social media December 11, 2013 Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.
This is what I found:
Advice, Artist Development, Artist FYI, Band Marketing, Band Website Tips, Booking Agents, Branding, Competitions, Concerts, Content Marketing Strategy, DIY, DIY Artist, DIY Promotions, Digital, Distribution, Endorsements, Information, Innovation, Marketing, Marketing 101, Music Business Plan, Music Industry, Music Industry Crisis, Music Management, Social Media, album, app development, artist, booking, digital music, earn a living playing live music, epk, how to, music business, music distribution, music festivals, music marketing, music promotion, opinion | tagged epk, press, press kit, reverbation, social media, sonicbids December 11, 2013 According to AdAge, Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach. In my opinion, that’s true. I personally noticed that my Facebook updates were getting about 20% of the reach that they usually get. If you are a musician, you are probably using a business system in which you are providing free value. Therefore, it does not make sense to pay to reach your own fans. Is there a solution?
September 8, 2013 Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!
June 14, 2013 If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?
Probably nothing.
Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.
May 21, 2013 Social media is extremely important when it comes to music marketing. Joining social networks is no doubt the best way to communicate and reach out to your fans and get them to promote your music for you.
February 14, 2013 Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.