Guide to the Artist Press Kit | Phosphene Productions

Guide to the Artist Press Kit

Intro -

Continuing with our recent guides on promotion, this week we’re going to discuss the Artist Press Kit. Because every artist represents its own “brand”, it becomes necessary to package your brand in such a way that it is attractive to fans as well as potential investors from within the music industry, while showcasing your marketability and strengths. For successful artists, having a press kit available at any time is a must.

But what exactly is a press kit and why is it so important to have one?

Essentially a press kit is exactly what it sounds like:  A group of documents which present the artist’s background, past shows, publishing achievements, current and future shows, as well as contact information. (Sounds kind of like a resume to me!)

Your image is your brand - you in a package - and is the key to selling venues and A&R representatives on the fact that you can make them money. Though this may all sound like a headache to put together, I assure you that you already have the majority of what you need!  It won’t take long to format and compile, and like I always say, “you get out what you put in.”

Click here to read more

New Music Reality Show Will Showcase Unsigned Acts and "Hit" Song Remakes.

Cover Me is a “Behind the Music” series based in Austin, Texas. It will feature a group of musicians and singers collectively known as “The Cover Kings”. The show is currently running a campaign on Kickstarter.com and hunting for talent at SXSW 2013.

Click to read more ...

New Austin Music Reality Show to Focus on "Classic" Song Stories and Remakes.

Cover Me is a “Behind the Music” series based in Austin, Texas. It will feature a group of musicians and singers collectively known as “The Cover Kings”. The show is currently running a campaign on Kickstarter.com.

This musical biography will explore some of the the greatest hit songs of our time and the artists that made them famous. Cover Me will examine some 90 iconic artists ranging from ABBA to ZZ Top, relate the story of the song and the artist - and then create a modern interpretation of the material. Combining new music technology and Austin’s world-class talent pool, the Cover Kings will create fresh versions of many hit songs from decades past and present.

Click to read more ...

SXSW - Long On Experience, Short On Years

My name is David Jacobs and I consider myself somewhat of a veteran of SXSW. As a matter of fact, people tell me often they remember me there15 years ago, but these memories are quite hazy to me. Was I drunk? No. Actually, I was 8 years old. Now, at 23 years old, I find myself as the youngest person to ever appear as a panelist at SXSW.

I was born into the music industry, and have attended SXSW every year for the last 15 years. My father worked in the business and SXSW became a common family vacation. My earliest memories of SXSW are (what I now have been told to be) of epic parties my Dad threw at the Driskill Hotel, loud shows at Stubbs and bars that I was way too young to be in, playing cards and kick the can with drunken bands backstage, and perusing the swag bags for free toys.

Click to read more ...