An Honest Review of the All-New Sonicbids EPK System

Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.

This is what I found:

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Guide to the Artist Press Kit | Phosphene Productions

Guide to the Artist Press Kit

Intro -

Continuing with our recent guides on promotion, this week we’re going to discuss the Artist Press Kit. Because every artist represents its own “brand”, it becomes necessary to package your brand in such a way that it is attractive to fans as well as potential investors from within the music industry, while showcasing your marketability and strengths. For successful artists, having a press kit available at any time is a must.

But what exactly is a press kit and why is it so important to have one?

Essentially a press kit is exactly what it sounds like:  A group of documents which present the artist’s background, past shows, publishing achievements, current and future shows, as well as contact information. (Sounds kind of like a resume to me!)

Your image is your brand - you in a package - and is the key to selling venues and A&R representatives on the fact that you can make them money. Though this may all sound like a headache to put together, I assure you that you already have the majority of what you need!  It won’t take long to format and compile, and like I always say, “you get out what you put in.”

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(I) Submitting materials: artist one-sheets and college radio promotion.

This is part 1 of an article written from the perspective of a program director/MD focusing on the creation and submission of materials for college radio – as a radio promotion company, and independently – though many of these points can be extrapolated and applied to areas both inside and outside of the music industry.

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5 Features Of A Great Electronic Press Kit

Much like crafting a sound job resume, there are key features within an electronic press kit that are instituted for the best results. Learn the five requirements that every musician must include to create a powerful and effective EPK that will provide numerous booking, broadcasting, and licensing opportunities.

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