How to Market Your Music Like Beyonce'

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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4 Reasons Why Your Band Needs To Blog

If you have a website, but you are not actively maintaining a blog…

You are seriously killing your marketing game.

Let’s dive in.

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Content vs. Music

I began a little social experiment on June 1 this year to see what would happen if I posted to my website every day.  Random stuff videos, freestyles, thoughts, etc.  I think of the 150 posts I’ve made since then one was a formal release, my traffic is up 1,000% and I’m still investing on avg only 1 hour a day into my website.  What I’ve come to realize is fans don’t neccesarily want music, they really just want content.

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How Do YOU Fit Into Culture? or... Content Marketing: Finding Your Niche

How Do You Fit Into Culture? Not your band. Not your music. YOU. The individual behind the music. You are unique. You have individual tastes, interests, passions, and hobbies. Now… think for a moment. If you were to talk about a diverse subject matter on your blog (rather than just your music), and in your videos, in your photos, and in your tweets… you can attract an entirely new audience, which you never thought you could have access to.

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Your Fans Aren’t Finding Your Website on Google

Well, they might, but not as often as they should. Odds are, the current version of your official website is not bringing in as much search traffic as it could. Your site is probably missing the content that your fans are looking for most. Luckily there is an easy fix. By adding a few pages to your site your dot com’s search traffic can increase dramatically. Here are the pages you need to add if you don’t already have them.

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