The Real Reason You Fail To Make Money From Your Music

I’m going to keep this one short and straight to the point. The music industry is a hard one to make money from, we all know that. When it’s all said and done however, if you’re talented, have been making music for a while and don’t make any money from it, you’re doing the wrong things!

For a lot of people, their idea of promotion is adding people on Facebook and Reverb Nation and messaging them about their music. In all honesty, this is doing next to nothing for your music career. How much money do you ever make from doing this? My guess is none, at most you’ll get a small ego boost when the odd person replies saying your music’s good.

The thing is, this type of marketing is very short term and a big waste of your time. While social media should be a part of your strategy, looking for fans one by one isn’t the best use of your time. If you stop and analyse your results in terms of sales from this promotion, I’m sure you’ll come to the same conclusion.

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How do you like your music served? Subscription, Ad-Supported, Pirated or Downloaded Legally...

I believe this year marks the advent of real change for the better within the music industry. It’s not just because the year 2010 is the start of a new decade, or that in 5 years Back to the future II thought we would all have flying cars and hover boards- which I certainly wish we had because it would be awesome. It’s that the time has come to let innovation drive the industry towards change. An industry, which typically was governed with few genuine options, will soon have a full-service customizable menu. You can stream all you want, or you can go a-la-carte.

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Rock The Biz - Chapter 2 "Indie vs Major"

In this chapter the interviewed artists, labels and player in the music business talk about advantages and disadvantages of independent- and major labels. You can watch the all 11 chapters for free at www.rockthe.biz

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The Perceived Value of Music

An opinion about the value of music today, and what factors are contributing as to why music is at this value. Finally, what artists and labels have to do about it.

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