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October 17, 2012 Musical group Bethel Music now earns additional revenue on top of music sales by promoting its newest album–For the Sake of the World–through refer.ly iTunes affiliate links, giving them more resources to make the music that they and their fans love.
November 1, 2010
Social Media superhero Chris Brogan recently wrote a post on the basics – the 4 P’s of marketing(product, price, place, and promotion) and talked about how many people don’t spend enough time on their Product, and try to make up for it in Promotion. If that doesn’t work they try competing on Price. But rarely is much time spent thinking about Place.
This got me thinking about how music is marketed, and how absolutely right he is. A lot of indie musicians tend to spend the majority of their time on Product and Promotion, with Price usually being the standard $0.99 per track. The common mistake is in thinking that Place, which is your distribution, is taken care of once you’ve gotten your music up on iTunes or Bandcamp.
I think we need to start thinking of distribution as more than just where people download or buy your music from, and maybe shuffle a few P’s around in the process.
June 8, 2010 WebCeleb is a social music marketplace with a great business model for music fans.
If you’re a musician…not so much.
May 5, 2010 Online music collaboration and licensing - made easy
April 1, 2010 Finally all our chapters of Rock The Biz - the documentary about the new musicbusiness in Europe - are online. Feel free to watch here 4 further chapters for free:
Tips & Tricks:
Professional musicians, labels and player in the musicbusiness give hints, on what to focus, go’s and no go’s and many more
Breaking into the industry, Education, Future Of Music, Information, Innovation, Music Industry, Music Industry Crisis, The Business of Independent Music, Web 2.0, music business, music marketing, social media for musicians | tagged Digital Music Marketing, Future of Music, Independent Music, band strategy, digital music distribution, independent music business, selfrelease | 1 Reference March 10, 2010 I believe this year marks the advent of real change for the better within the music industry. It’s not just because the year 2010 is the start of a new decade, or that in 5 years Back to the future II thought we would all have flying cars and hover boards- which I certainly wish we had because it would be awesome. It’s that the time has come to let innovation drive the industry towards change. An industry, which typically was governed with few genuine options, will soon have a full-service customizable menu. You can stream all you want, or you can go a-la-carte.
Distribution, Web 2.0 | tagged digital music distribution, download, piracy March 1, 2010 Mixtapes hold limitless potential for artists and entrepreneurs who recognize the opportunity and are willing to develop forward-thinking business models around the distribution of free music. Because the commercial exploitation of mixtapes is a fairly new area of business, everything is experimental at this point.
January 29, 2010 Good news for all you RouteNote artists out there: today we go live with music distribution to three new music stores - Deezer, Napster and Thumbplay Mobile.
Distribution | tagged digital music distribution, routenote