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April 29, 2013 Hey guys. Today I wanted to talk a little about the social giant ‘FB’. How to promote your music on Facebook, and why the majority of musicians are using it in the wrong way. That’s right; A lot of people aren’t using it right! Furthermore, a lot of musicians have unrealistic expectations about what Facebook should be used for. You’ll know if this is the case if:
January 20, 2012 Hi guys, just a short post for you today. I wanted to share with you a free guide I’ve just written on promoting your music with Twitter. In fact it’s not just about promoting your music with Twitter, it’s about how to take your Twitter promotion to a whole new level, and get in front of a load of fans of your genre pretty much on tap!
You can skip to the bottom of this post if want to download this free ebook now (Click the blue button) and don’t want to read the background info.
From what I’ve seen, Twitter is one of the best forms of online promotion you can do as a musician. It’s easy for new musicians to get in front of potential fans relatively fast (Faster and easier then say building up your Facebook fan page), but it also does a great job of driving fans to any new material you may put out there.
November 7, 2011 Hi guys. I’ve been a long term reader and contributor of Music Think Tank, and thought it’s about time I gave something more back to the community.
As some of you may know, I recently released my course ‘The IMA Music Business Academy’. It’s a course that aims to teach the independent musician the business side of the industry, giving them all the knowledge and practical skills they need to fast track their music career.
The course has received a lot of good feedback so far, and with the door now back open, I want give you the chance to get involved free of charge.
I’m giving away three prizes of a year’s long access to the IMA Music Business Academy (Each prize valued at $181). If you want to win this great prize, all you have to do is:
December 14, 2010 I’m going to keep this one short and straight to the point. The music industry is a hard one to make money from, we all know that. When it’s all said and done however, if you’re talented, have been making music for a while and don’t make any money from it, you’re doing the wrong things!
For a lot of people, their idea of promotion is adding people on Facebook and Reverb Nation and messaging them about their music. In all honesty, this is doing next to nothing for your music career. How much money do you ever make from doing this? My guess is none, at most you’ll get a small ego boost when the odd person replies saying your music’s good.
The thing is, this type of marketing is very short term and a big waste of your time. While social media should be a part of your strategy, looking for fans one by one isn’t the best use of your time. If you stop and analyse your results in terms of sales from this promotion, I’m sure you’ll come to the same conclusion.
November 9, 2010 In celebration of the launch of the new ebook “How To Make Money From Free Music”, we’ve decided to give away free copies to three lucky readers! All you have to do to be in with a chance of winning one of these free copies is:
August 16, 2010 I’m sure by now you know how useful having an online presence is. Having a website can mean fans have a place to listen to your music and interact with each other. It’ll also give potential fans to hear what you’ve got to offer and buy your music.
One thing that’s surprised me though, is the amount of musicians that don’t have their own .com website. By a .com website, I mean a website where people will type in www.YourMusicianName.com and come across your page. But why is it important to have your own website? What’s wrong with having a Facebook fan page or a Twitter account?
July 26, 2010 Mailing lists, one of the most under used tools of an independent musician. But why is this when major labels have been using it to good effect for so many years? It seems no one’s let the “little guy” know of the power of mailing lists, instead allowing them to carry on thinking social networking is the only way to effectively communicate with your fans online. However, this simply isn’t the case.
If you’re not sure why mailing lists are effective, here’s a quick summery:
June 13, 2010 MySpace, once the best place for anything music related. If you wanted to hear audio from your favourite musician or discover up and coming talent, MySpace was the place to go.
These days however, MySpace is full of musicians promoting to each other. And that wouldn’t be such a bad thing if it led more sales, but the truth is most of the people on MySpace are only in it for themselves. The ‘real people’, the potential fans, have more or less all left, choosing to instead use the multimillion pound social networking website Facebook.
Those forward thinking musicians instantly jumped onto the Facebook train, hoping to pick up fans with their newly set up ‘Facebook fan page’. But while Facebook has allowed musicians to create their own fan pages from near the beginning, it’s never been a complete music solution… That is until now!
May 31, 2010 The music industry, as we all know, is constantly changing. That’s a dead issue. Forget about digital downloading and piracy, they can both be overcome with the correct business strategies. So, what I want to talk about instead is a observation I’ve been noticing for a while now; There is a serious lack of business knowledge in the music industry.
When I say this, I’m not really talking about major labels (Although some of their signings do make you wonder), I’m more about the grass route independent musicians. There are many with enough talent to satisfy even the harshest critics, yet they’ll never quite fulfil their potential. It may be that they’re not sure how to effectively promote their music, or it may be that they’re not sure how to manage their budget. Either way, without at least some business knowledge you won’t get very far at all.
The thing is, a lot of musicians don’t realise they have to take the time to learn business side of the music industry. Many just go with the flow and learn as they go along. Now personally, I’ve never been of fan of making mistakes and THEN learning from them. If it happens, so be it. But I’d much rather learning as much as I can in the beginning so I can get things done correctly the first time around. This’ll keep your journey sailing smoothly, and save a lot of time and effort on re-doing things from previous mistakes.
