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You’re creating boatloads of amazing mixes - yippee! So, it’s only natural that for every piece of music you deliver people should automatically make people want to come to your gigs or buy your latest release …right?
Errrr..wrong.
One singular piece of music isn’t going to translate into an immediate purchase or attendance to your event.
But, I have good news.
Building trust and BFF-worthy relationships with people so that they do backflips of joy when you make an offer is something you can do.
By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that.
The biggest thing in common between these types of acts, aside from the volume of drugs consumed, is the level of mastery in connecting fans with fans. Let’s take a quick look at three different types of fan interaction: