Where the Music Industry Went Wrong: Why Indie Musicians Are Struggling to Sell Their Music

There are three reasons why local, indie musicians are not achieving the levels of success they desire in the music industry. In this article, I will give a short overview of these three reasons and the role the music industry has played. If you are an indie artist and you are struggling to sell your music, if you are struggling to get promotion and publicity, then it is probably because of at least one of these three reasons.

Three Reasons why most indie musicians are struggling to sell their music:
Reason # 1. Indie musicians have forgotten or are not aware of, the true value and power of music.

Reason # 2. Indie musicians do not communicate the value of their music or they do so poorly. This reason aims at how musicians market and promote their music. This reason also explains why most musicians are not able to network effectively at industry events and get the attention of music executives and the press. I will discuss this reason in a later article in this series.

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The Difference Between an Artist and a Wanna Be!!!

I’m getting kinda sick of hearing the word ‘Artist’ being thrown around Hollywood and other social media circles as though anyone who has a talent automatically qualifies as an ‘artist’. That is so not the case and in my opinion needs to be clarified.

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"When Will We See You On MTV?"...Thoughts of an Independent Musician

“So when will we see you on MTV?” “When will we be hearing your stuff on the (mainstream) radio?”  “You should be famous by now.”  “When you’re famous we can say we knew you when.”

These are all questions and statments that I’m certain many relatively well-known touring independent musicians and bands (including myself) hear on at least a fairly regular basis.  I don’t know about you, but I usually feel slightly taken aback when I hear statements such as this even though I know the person or persons making the statement/s probably mean well.  I’ve sat down to think about why these feelings arise when I hear such statements.  When I think about it though, certain key words from such statements that are frequnently uttered when they are made: MTV, radio, and (most prominently) FAMOUS.  That then raises the question; What exactly is fame nowadays? 

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The Process of Innovation - Think Social!

This is an awesome topic that I love to share with people whenever I can.

Innovation is something that can be thought of in several different ways, however there are good ways, and then there are better ones.

Innovation can be basically anything that solves a problem that has not been previously solved, or it can be something that solves a problem that was previously solved, while solving other problems at the same time(these are the better ones).

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Luck?

I’ve had a number of people say things to me like, “well that’s all great, but you’ve got to be lucky” and “sadly, it’s all about who you know”. Well, I think those statements are right… except that there’s nothing sad about it. You need to be lucky and you need to know people. The good news is that you create your own luck, and if you are who you need to become and you do the things you need to do, then you’ll meet all the people you need to know.

Have you ever known someone who always seemed to get in trouble and could never seem to get out of their own way? No matter how hard they seemed to try they seemed to be the victim of circumstances conspiring against them? Well…

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