Press Release: A Brash! Blog Birthday Celebration

Atlanta, GA – August 18, 2015 - BRASH! – A Music Marketing Blog began in August of 2011 with the notion of providing new/independent artists with music marketing knowledge to help advance their careers.. Since its beginnings, BRASH! has made a grand name for itself by sticking to its original notion along with giving independent artists exposure and displaying how the music industry is gaining innovation. Now celebrating its fourth year, BRASH! is looking to gain more ground to reach a broader audience, provide more content, and fulfill the vision of music marketing in the Indie music industry. “I remember sitting in an office cubicle writing blogs for this corporate company that I had no interest in. Then, I got the idea of writing my own, I wanted it to be helpful, I wanted it to be about music & entertainment, and I wanted it to be BRASH!” says founder/editor-in-chief E. Alexcina Brown. “My goal was to provide an outlet for great artists who were not fortunate enough to have that mainstream exposure.”

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Meet the digital love-child of MTV and Rolling Stone magazine

My team and I run an indie music blog that we’re turning into a streaming service & indie zine — sort of a digital love-child of MTV and Rolling Stone magazine. We’re doing everything radically different, starting with a financial model that makes digital work for artists (instead of the other way around).

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How Bands Can Break Into New Markets

One way to grow your music’s reach is to break into new markets. This could be taken a number of ways: new geographical areas (cities, states, countries, etc.) or simply new audiences in general (by demographic, interest, psychographic, etc). Before you try and expand your reach through new markets, it’s important to take a few things into consideration:

• Return on Investment: What is the cost or effort required to break into this market? Is the return on investment worthwhile or would you be better off using those resources to grow an existing market?

• Goals: What kind of role will this market play in your S.M.A.R.T.E.R Goals?

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Interview with Maya Sienna

Maya Sienna is an Indie Musician that is taking over the air waves. Check out this great chat we had with her: 

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Before You Sign...

What You Should Know Before You Sign the Deal can be found in this book…

Unlike any other book about the music business, “Music Business: It’s a Dirty Game!”,

this book is not a ‘puff piece’ about the glitz and glamour about the music business.

This book takes you on a journey from the excitement of having a music publishing contract with a major music publishing company to the legal battles that followed.

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How to Work With Music Industry Contacts

It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an act.

Focus on taking a few steps closer to your goal by working on your contacts a few minutes each day. Here are some of my favorite tips on networking:

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Need help winning Joe Bonamassa's Blues Masters Competition

Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.

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Joe Solo: Commonsense advice sprinkled with gems

The more emails and tips I get from this guy, the more his great advice sinks in - and I’m not a working/recording musician. It’s just damned good advice. A mix of “DOH! slap me up side the head” commonsense stuff that we need to be reminded of constantly - sprinkled with brilliant gems of creative advice. I heard him speak at a couple of different songwriter workshops and conferences within a 3-month time span, and then I signed up for his free email tips and video nuggets. It’s THAT good that I suggest y’all do the same at his website joesolo dot com. Did I mention that it’s FREE!!!!  End of public service announcement. :-)

Music Without Labels Seeking Submissions for New Web Series!

Hello Everyone!

I am the spokesperson for Music Without Labels & Beat-Play LLC.  MWL is an umbrella for many music projects, ideas and conversation. The MWL Live just wrapped up a on a 15,000 mile cross-country video tour covering the hottest summer musicians and artists across the country. We featured several great bands such as Portugal. The Man, Datsik, The Lonely Forest, Yann Tiersen, Carina Round, Vintage Trouble, Dry the River, Washed Out, Gardens & Villa, Fun. and many more! Check out the MWL Live Tour 2012 videos here. 

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Music Without Labels Live Tour 2012

At Music Without Labels & Beat-Play we know you want, and deserve, exclusive coverage of all of the best summer festivals and concerts; which is why MWL Live is embarking on journey across the United States! MWL spokesperson, Katie McVeay, and leading videographer, Shane Suski, are crossing state lines to showcase musical acts at festivals, small town concerts and everywhere in between, providing up-to-date photos, video interviews, and giving you the opportunity to interact with today’s top artists and musicians.

During Shane’s first year with MWL, he has had the opportunity to photograph over 75 artists including big names like Immortal Technique, GZA, Bela Fleck & The Flecktones, Young the Giant, and more! Katie McVeay started her MWL work in NYC where she interviewed numerous up-and-coming bands such as Caged Animals, Dustin Wong, The Beets and Canon Logic. In February, Katie relocated to MWL Headquarters in San Diego and has had the chance to interview talented acts such as Puscifer, Lost in the Trees, Rachael Yamagata, Talkdemonic and many more!

MWL Live will be traveling approximately 11,000 miles in 108 days featuring popular musicians at Sasquatch, Free Press, Bonnaroo, Electric Forest, Lollapalooza, Bumbershoot Music Festival and everywhere in between! We also know that not all of your favorite musicians are located near hub cities where their music can be properly showcased, reviewed or featured. Are you one of these artists? Do you know a great band in your location? We are reaching out to artists and fans! We want to visit you during the MWL Live Tour!

A trip like this takes funding! How much? $10,000! Right now we have $5,749 towards the project, but it’s not enough! Our Kickstarter goal of $6,000 helps cover the (high) price of gas, food, accommodations, tolls, festival fees, equipment and other expenses that we need to make the MWL Live Tour 2012 a reality!

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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Grooveshark and Rocket Science Announce Artist Focused Partnership

Grooveshark, the fastest growing on-demand music service in the world, has partnered with Rocket Science, the premiere label services engine, to identify and provide support to artists who are having noteworthy success on the Grooveshark platform. Combining Grooveshark’s significant user base and promotional capabilities with Rocket Science’s storied history of music marketing, this collaboration is an attempt to provide a case study for artists who are looking for a non-traditional strategy to build their careers.

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