May 19, 2011 Music Career Interviews - Ariel Hyatt
This interview was originally posted on Chris Rockett’s Music Marketing Website
If you sniff around in music marketing for a while you will soon start to hear little whispers about the awesomeness of Ariel Hyatt. First it will be a YouTube video, then a blog post, and pretty soon you’ll be a fully fledged “Ariel Addict” shouting I don’t want to go to rehab.
An ode to Ariel: “Buy her books, read her blogs…go see her at a conference.”
Ummm…I can’t really think of anything to rhyme with conference, and to be honest I think the whole poem thing was a bad idea ;-)
But I’m just kind of excited…why?
Well so far I have read the interview below twice and my notebook is already full with new ideas, book recommendations, websites to visit and new musical strategies to implement. I can’t wait for you to start using this information so I’m going to shut up now and hand over the stage to the real first lady of music marketing.
Enjoy,
- Chris
Quick Fire Questions
interviews | tagged Ariel Hyatt, Music Career Interviews, marketing May 19, 2011 Why the Loudness Wars Still Matter
It’s hard to believe that in 2011 the loudness wars are still an issue. For the past decade or more, mastering engineers have been fighting against the race to 0dB (and beyond) in an effort to right the wrongs of the 90s. But records are still released that have had all the life compressed out of them. Why?
production | tagged loudness wars, mastering, online mastering May 18, 2011 Discover Some New Music
You know what is great about music, that feeling of excitement you get when you discover a new song, album or band. Something that up to that point never existed in your world, but with one song all of a sudden you have this great feeling of discovery, of finding something new… new to you. Let me give you a few examples.
opinion | tagged music discovery, new music May 18, 2011 Good Music & Good Talent in the Midwest
DRO MAN Dro Man (unsigned) is an artist with character, who is developing as a gentleman in the industry. He is backed by a professional team that is shaping his persona to reflect quality role-modeling. He has recently gotten involved with Red Cross, and the Midwest Food Bank to support the victims of Tornados in the Southern US. He has taken notice of the influence his music and person has on individuals of all ages. His current single “Jiggalate” is responsible for a dance craze that is currently sweeping the Midwest. In addition, he has a tremendous fan base in several Midwest markets and almost every kid in Indianapolis’ public schools system and their parents are “Jiggalatin”. The hit single, Jiggalate is published with EMG Publishing, registered with BMI, and recorded in Mediabase and BDS systems. The song is currently in the Top 10 on WHHH 96. 3, and is quickly being added to other regional and national syndicated radio stations. He is planning a 10 state, 20 city tour, which is sure to attract more than 50,000 attendees.
music May 17, 2011 Frisco School of Music Students create band using iPads
The Frisco School of Music presents “iBand”. This is an advanced class taught by Gabriel Batista with all of the instruments being iPad Apps. All of the students are taking music lessons at the school and were able transfer those skills to the various iPad applications.
May 16, 2011 Top 5 Things to Avoid as a Beginning Band
So you and your friends have gotten together and formed a band. It seems like the perfect idea. You write good music, are really good friends, and want to work really hard to make it as a band because who wants to work in a dead end corporate job when you could be living off your dream. I get it because I’m right there with you. BUT, if you are serious about this, you need to start somewhere and I write this with the hope of having you start out better than where I was (which was square zero). So here is a top 5 list (in no particular order) of things to avoid so you won’t have to make the same mistakes that I did
Advice | tagged Band, Music Industry May 15, 2011 Transcript - Ian Rogers from Topspin Discusses Social Networking and Commerce Solutions on The Music Biz Weekly Podcast
Welcome to transcript of episode seven of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.
May 15, 2011 I'm bringing Christmas In May!
Every year I walk into the mall on a nice fall day and at some point it happens. I start noticing the red and green decorations and find myself humming “Chestnuts Roasting” (Yes, I know the real title is “Christmas Song”. I choose to not use it as I think that’s a cop out title!) Last year, they literally had Christmas music and decorations up the first week of October! Before Halloween?!?! Seriously guys! What’s up with that!?!?!
May 13, 2011 PRE SHOW MADNESS! 5 Things Not To Do the Day Of Your Show
When you start a band, there are a lot of things to worry about before playing your first show like rehearsal, promotion, starvation, etc. Even if you have your sh*t together, there are still some things that you cannot prepare for. So, for the sake of making your band huge and successful, here is a list of things NOT to do the day of your very first ever show! And yes, these are all based on true events…
May 12, 2011 Winner Takes All - If We Let Them
What is this weary feeling I get when I read so much of the commentary around at the moment about music streaming, and the replacement of the desire to own music with the ‘ease of access’? It’s not just about the fact that the easy access to a vast ocean of music leads to choice paralysis and a lack of involvement and appreciation. It’s that there seems to be this big push towards paying a subscription for an ‘all you can eat’ style streaming service … ONE service … whichever one wins the battle for hearts and minds, or should we say ears and wallets.
Future Of Music | tagged future of music industry, streaming May 11, 2011 BANDS DON’T PAY TO PLAY – YOU ONLY HARM YOURSELF
The trend for bands to use their (or their parents) hard-earned cash, as a short cut to playing the supposedly “choice” gigs in town has sadly remained commonplace in the music world. With the onset of websites offering “opportunities” in return for a fee to submit your music, the pay to play phenomenon has also found a new home in cyberspace.
LAZY PROMOTORS
Pay to Play | tagged Pay to play May 5, 2011 Don't Get In Car Wrecks With Your Fans
Guilty admission. Yes, we’ve probably met before but I’m sorry, I don’t remember you. It happens often, so don’t take offense. But I can rap every word of I Like Big Butts like a champ. I’ve got my priorities. And so does everyone else. We’ve only got so much room in our brains. Things we consider relevant stick, everything else tends to float away. It’s efficent and helps our mind stay organized. (In fact, perfect memory is a miserable, horrible existence. Check this Radiolab episode about the man who couldn’t forget.)
May 3, 2011 Music Career Interviews: Brian Thompson
This interview was originally posted on Chris Rockett’s Music Marketing Website
Quick Fire Questions
Favourite Music Career Book or Course?
I like to look outside of the music biz for things which I can then bring back to my work with music. Lately it’s been marketing and business books such as “Crush It” by Gary Vaynerchuk, “Four Hour Work Week” by Timothy Ferriss, and “Trust Agents” by Chris Brogan/Julien Smitth…
Best Music Marketing Tool?
Twitter + Blog
Biggest Inspiration?
Watching the grassroots success of a band I’ve been working with for the past five years, Art Of Dying. They are a textbook example that persistence, perseverance, passion, and hard work is the path to sucess.
Favourite Website?
music business, music marketing | tagged Music Career Interviews April 30, 2011 Comparing Music Marketing Platforms/Services
A few weeks ago I got to present at PodCamp Nashville. The topic - comparing three different music marketing platforms. Bandcamp, Reverbnation and TopSpin. They’re summarized below.
Going by the Twitter stream and this blog post, the biggest take home most of the audience apparently got from my presentation was:
1) “As a musician, your biggest competition is porn. And if you’re paying for porn, you’re doing it wrong.”
2) “Have A Plan.”
Well, one out of two ain’t bad….
The first bit of wisdom was based on an Ars Technica Bit Torrent downloads graphic I had in my slides:
Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation