Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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8 Ways To Keep Up With and Discover New Music Releases

Have you ever felt like you were no longer in the loop when it comes to new music? “Have you heard Beyonce’s new song?!” “Did you get tickets for that gig?” “It went to number 1!”. None of us like to feel left out when it comes to the hottest new songs, the latest summer smash, or that killer album everybody’s talking about.

Here are a number of methods to stay up to date with the best music and most anticipated releases.  

1. Social media
Following your favourite artists and bands on social networks such as Twitter and Facebook will ensure that you are constantly in the know about what’s out and what’s coming next. Artists promote themselves and their music this way as it’s the easiest outlet to connect with their fans.  

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How Bands Can Break Into New Markets

One way to grow your music’s reach is to break into new markets. This could be taken a number of ways: new geographical areas (cities, states, countries, etc.) or simply new audiences in general (by demographic, interest, psychographic, etc). Before you try and expand your reach through new markets, it’s important to take a few things into consideration:

• Return on Investment: What is the cost or effort required to break into this market? Is the return on investment worthwhile or would you be better off using those resources to grow an existing market?

• Goals: What kind of role will this market play in your S.M.A.R.T.E.R Goals?

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Music Without Labels Seeking Submissions for New Web Series!

Hello Everyone!

I am the spokesperson for Music Without Labels & Beat-Play LLC.  MWL is an umbrella for many music projects, ideas and conversation. The MWL Live just wrapped up a on a 15,000 mile cross-country video tour covering the hottest summer musicians and artists across the country. We featured several great bands such as Portugal. The Man, Datsik, The Lonely Forest, Yann Tiersen, Carina Round, Vintage Trouble, Dry the River, Washed Out, Gardens & Villa, Fun. and many more! Check out the MWL Live Tour 2012 videos here. 

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Marketing music on Twitter: Some Do’s and Don’ts

Simply joining Twitter and relentlessly tweeting links to your work is not the best way forward; music marketing on Twitter, if it’s just a series of uninteresting 140 character updates from someone without an established profile or follow-list can be viewed as spam and you will not get any followers. A feed that constantly churns the same link over and over can lead to accounts being banned. It’s better for the account owner to make sure that links in their profile lead to their personal website (tracked with analytics), and to establish a “Twitter presence”, i.e. tweets over a series of weeks or months that show them to be worth following, and interesting in their own right.

The explosion of social networking over the last half-decade has given musicians of all genres a new, and indeed global showcase for their talents. Perhaps the major success story in this field is the micro-blogging site, Twitter, where a performing artist can reach beyond their direct friend and contact list, and into the consciousness of record companies, agents, and even established stars who might, even in some small way, mentor and support them.

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Bad Press...Take It of Leave It (from BRASH! - A Music Marketing Blog)

“People gonna talk about you ’til the day you die; and there ain’t nothing you can do about it.” This is one of my favorite Madea movie quotes because this is true.  Especially in the entertainment industry where artists are constantly being watched, attacked, and ridiculed for making life’s mistakes or even for things that are blown out of the water by the press. A few artists escape the daily bashing by flying under the radar and keeping a simple private life.  While others feed on the bad press to stay relevant and/or capture attention towards their latest project.  But is exposure for your music REALLY worth the negative press?

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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BRASH! Presents Artists With A Chance To Shine

New addition to Music Marketing Blog highlighting artists

(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.

Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.

To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.

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How To Take Your Twitter Promotion To The Next Level - Free Ebook

Hi guys, just a short post for you today. I wanted to share with you a free guide I’ve just written on promoting your music with Twitter. In fact it’s not just about promoting your music with Twitter, it’s about how to take your Twitter promotion to a whole new level, and get in front of a load of fans of your genre pretty much on tap!

You can skip to the bottom of this post if want to download this free ebook now (Click the blue button) and don’t want to read the background info.

From what I’ve seen, Twitter is one of the best forms of online promotion you can do as a musician. It’s easy for new musicians to get in front of potential fans relatively fast (Faster and easier then say building up your Facebook fan page), but it also does a great job of driving fans to any new material you may put out there.

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