Before I Was Famous: A Musician's Perspective Into Music PR

Let’s start with the introductions. My name is Paul and I am a Publicity Assistant for Green Light Go Music PR. I am going to explain what you need to know about PR from a musician’s perspective—and a musician with a young band. I’m in a local band from Detroit called Go Tiger, Go! and PR is very new and uncharted territory for me. I have a fresh perspective because I’m coming into this as a rookie, but we’ll both come out as pros. I’ll document my adventure into this awesome career path in the form of this electronic manuscript, while compiling every tip and trick I can think of into a digestible grouping of words. It’s a win-win!

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Indie Music = REAL Music?

Where can we find quality music today?

It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Post-Show Procedures: 8 Things Every Band Should Do After the Performance

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?

In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:

• In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.

• In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.

• In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.

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How Bands Can Break Into New Markets

One way to grow your music’s reach is to break into new markets. This could be taken a number of ways: new geographical areas (cities, states, countries, etc.) or simply new audiences in general (by demographic, interest, psychographic, etc). Before you try and expand your reach through new markets, it’s important to take a few things into consideration:

• Return on Investment: What is the cost or effort required to break into this market? Is the return on investment worthwhile or would you be better off using those resources to grow an existing market?

• Goals: What kind of role will this market play in your S.M.A.R.T.E.R Goals?

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A real blog for independent musicians - The Talent Meets Potential Project.

http://talentmeetspotential.tumblr.com/

I have created a group on soundcloud where most of the featured songs come from. I had no idea that it would have 1600 submissions and almost 800 members after I haven’t posted for 2 months. The problem is I don’t have many followers - so if you could help spread the word so that I can provide a true platform for independent artists that deserve the exposure to get heard!

The soundcloud group can be found here - https://soundcloud.com/groups/indie-indie-indie

I better get to it - I will keep it updated regularly from now on!

One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

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BRASH! Blog’s new additions

Music Marketing Blog expansions and additions and wants YOU to be involved

(July 16, 2013 – Atlanta, GA) - BRASH! – A Music Marketing Blog is constantly changing to stay innovative and ensuring its readers are getting a great experience with each post. To enhance user experience, BRASH! decided to make some additions to the blog site. The blog will continue its current format of music marketing blogs, PRs, and Artist Spotlight segments. However, new additions will include guest bloggers lending their expertise on music marketing topics, music festival/concert posts, Q & A segments with music industry insiders, and interviews with the monthly Artist Spotlight; instead of a bio/write up about the artist.

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Feed The Arts Introduces TIME Funding

FEED THE ARTS INTRODUCES TIME FUNDING WEBSITE FOR THE ARTS
ENTERTAINMENT SERVICE PROVIDERS BENEFIT AND BUILD THEIR BUSINESS WHILE HELPING ARTISTS

NEW YORK, NY (June 4, 2013)—

Feedthearts.com is forever changing the way art is funded by introducing its patent pending TIME FUNDING Model.  Time Funding is a cross between crowd funding and virtual rewards programs allowing fans to donate time instead of money.  Their time is what helps Artists get funded and allows funding of Creative Arts projects with fans earning virtual currency we call ?Helping Hands?.  Helping Hands are then turned around through an advertising revenue share and giving that currency to artists projects posted on the site.  This revolutionary model eliminates the risk of previous crowd funding and traditional funding models.

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MuzicNotez Management & PR

The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.

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Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013

Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it’s new MBA in the Music Industry program in Hollywood at the Musexpo global music event, May 5-8, 2013.

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Need help winning Joe Bonamassa's Blues Masters Competition

Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.

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Make your flyers and posters literally sing

Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.

When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.

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