Sunday
Jan122014
January 12, 2014 How Bands Can Break Into New Markets
One way to grow your music’s reach is to break into new markets. This could be taken a number of ways: new geographical areas (cities, states, countries, etc.) or simply new audiences in general (by demographic, interest, psychographic, etc). Before you try and expand your reach through new markets, it’s important to take a few things into consideration:
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Return on Investment: What is the cost or effort required to break into this market? Is the return on investment worthwhile or would you be better off using those resources to grow an existing market?
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Goals: What kind of role will this market play in your S.M.A.R.T.E.R Goals?
in Advice, Album Release, Artist Development, Artist FYI, Artist services, Band Marketing, Band Website Tips, Benefit Concert, Booking Agents, Branding, Breaking into the industry, Business, Competitions, Concerts, DIY, DIY Artist, DIY Promotions, Information, Innovation, Making money from music, Management, Marketing, Marketing 101, Music Industry, Music Management, Press Release, Publicity, Touring, Touring and Gigging, Trade Shows, Twitter Promotion, Unsigned Bands, Word of Mouth , awesome indie music, booking, careers, collaboration, independent music, indie musician motivation, music marketing, press, tour | tagged DIY, advertising, booking, booking agents, breaking into the music industry, controversy, dj kool herc, elvis presley, getting press, jimmy wong, markets, music career
Advice, Album Release, Artist Development, Artist FYI, Artist services, Band Marketing, Band Website Tips, Benefit Concert, Booking Agents, Branding, Breaking into the industry, Business, Competitions, Concerts, DIY, DIY Artist, DIY Promotions, Information, Innovation, Making money from music, Management, Marketing, Marketing 101, Music Industry, Music Management, Press Release, Publicity, Touring, Touring and Gigging, Trade Shows, Twitter Promotion, Unsigned Bands, Word of Mouth , awesome indie music, booking, careers, collaboration, independent music, indie musician motivation, music marketing, press, tour | tagged DIY, advertising, booking, booking agents, breaking into the music industry, controversy, dj kool herc, elvis presley, getting press, jimmy wong, markets, music career