Guerrilla Promotion; Building Better MI Relationships

Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.

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Do You Really Need A Music Review?

Should you really go through the trouble of setting up a press kit, finding good music blogs, and submitting your music for a (Possibly negative) review?  The answer is a big, giant … maybe.  It all depends on the kind of music promotion you’re seeking.  So many artists will spend untold hours blindly sending EPKs out to hundreds of music blogs thinking that the resulting publicity will cause their popularity and career to skyrocket.  It’s a bit naive. (Some might call it stupid)  The reality is that the vast majority of music reviewing websites have a dedicated, but extremely small readership.  Most of the traffic to these sites comes from other musicians looking to promote their own music, and other music industry professionals. Simply sending all your music out will not by itself do much to benefit you, even if you are reviewed by several blogs.

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