February 28, 2014 How To Build A Superfan
OK - so recently you might have heard a lot of people saying that you need to be on social media “Engaging” with your fans… …but the mission of this lesson is really to show what on earth that means, the practical steps of how you can do it each day, and the benefit it’s going to have for your music promotion.
First off…WHY Should You Even Bother?
This is a question that was also bouncing in and out of my head for a while until I discovered “Check Move Theory”. This concept tells us that the more positive interaction (or “Check Moves”) fans take with the artist, the closer the connection will be… …and that will ultimately lead to more support, whether that be financial or just help with promotion bringing in new fans by word of mouth. I think this is an especially powerful idea for musicians because it means we don’t have to hammer the fanbase with slightly cheesy sales messages anymore, and can just focus on putting out super-duper stuff that they WANT to interact with.
It All Starts With CAPTURE
Or in other words, get a smart phone and press record a lot… …because often you can entertain your gang by just bringing them into your world, and making content based around what you’re already doing. The way this might look for a band on the road is that each member would be documenting the wild ride from their own point of view and posting it to Dropbox, and then the social media dude edits all the best bits for posting.