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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in Information (55)

Wednesday
Jun092010

"When Will We See You On MTV?"...Thoughts of an Independent Musician

“So when will we see you on MTV?” “When will we be hearing your stuff on the (mainstream) radio?”  “You should be famous by now.”  “When you’re famous we can say we knew you when.”

These are all questions and statments that I’m certain many relatively well-known touring independent musicians and bands (including myself) hear on at least a fairly regular basis.  I don’t know about you, but I usually feel slightly taken aback when I hear statements such as this even though I know the person or persons making the statement/s probably mean well.  I’ve sat down to think about why these feelings arise when I hear such statements.  When I think about it though, certain key words from such statements that are frequnently uttered when they are made: MTV, radio, and (most prominently) FAMOUS.  That then raises the question; What exactly is fame nowadays? 

Click to read more ...

Thursday
Apr012010

Rock The Biz - watch all about: "Tips&Tricks", "Future Of Music", "Income" and more

Finally all our chapters of Rock The Biz - the documentary about the new musicbusiness in Europe - are online. Feel free to watch here 4 further chapters for free:

Tips & Tricks:

Professional musicians, labels and player in the musicbusiness give hints, on what to focus, go’s and no go’s and many more

Click to read more ...

Saturday
Mar062010

Rock The Biz -The Movie: Chapter 3 "Selfrelease"

In the chapter “selfrelease” european bands, labels and player in the music biz talk about the most important tools, go’s and no go’s if you want to release your music on your own.

Click to read more ...

Monday
Mar012010

Rock The Biz: documentary finally online for free!!!

The documemtary about the new music business in Europe is now online. 105 minutes with 11 chapters. Watch them for free, download them, share them

Click to read more ...

Tuesday
Feb232010

Interview with Salem on the Risan Project – The International Multi-Media ECO Tour

The Risan Project utilizes multi-media events to raise awareness of climate change and the praxis of alternative lifestyles. The message of the tour is derived from the belief that environmental policy must reflect the acknowledgement of a global climate crisis. Affecting policy decisions begins with knowledge and awareness of the current state of the environment and alternatives to current systems of energy production and usage.

Click to read more ...

Wednesday
Feb102010

Creating a world for your customers to live in - Marketing and its direction in the modern environment

Today we want to buy into an experience, not just a physical product. We look at different options and think about aspects such as

  • What is the environmental impact of the product I am buying?
  • What is the company’s approach to business? (a prime example is Apple’s modern youth vs. Microsoft’s cumbersome heritage)
  • What do other consumers think?
  • How is the product being developed over time to match my needs?

Amongst other things, these aspects of how a company presents itself and its products to its sector are indicative of the change of focus. A brief history of how marketing has come about can help to put into context how some companies work, and more importantly can showus where to place our marketing focus in future projects:

Click to read more ...

Monday
Jan252010

An Open Letter to the Music Industry.

An open letter from the co-founders of the Restoring Music Foundation.

There is more music available than ever.  The ability for anyone to easily produce music at low cost coupled with an increase in available distribution channels, makes scarcity and control of music a thing of the past.  This is compounded by the proliferation of online piracy, that has made a significant dent in the revenues of the music business over the past decade.  Competing with “free” music is a challenge.  This has resulted in a devaluing of music, which has affected every stakeholder in the supply chain, from the record company to the musician.  This devaluation is the central reason for the Restoring Music Foundation.

In 2009 we defined the economic crisis with the help of our wonderful network of music industry supporters.  We want to personally thank all of you that pitched in your opinions and helped us ask the big questions.  The campaign was a massive success and it was all because of you.  We hope you will continue to stay involved in the ongoing Restoring Music Dialogue.  Thanks again!

Here at The Restoring Music Foundation, our goal is to create and implement solutions to the crisis and in turn, create an economically sustainable road map for the restoration of the music industry.

Click to read more ...

Wednesday
Jan062010

File Sharing 3.0

Today I ran across an article called “File sharing: Piracy or activism?” by Open Attitude blogger Andrew Currie. This is a legitimate question that we as a community have the responsibility and duty to decide on. The answer however may not be as unreachable as we think. In fact, I will reveal it very soon. The solution comes with a slight shift in the perspective of conventional thinking. The method is to seek out any problems that arise given the circumstances, in order to determine what a successful design should include. The problem here is simple and I think can be best explained by one of the comments that was in response to that blog article, by Reddit user PhastPhoodPhool: “When you start likening manufactured objects and digitally reproduced data as objects of value, then you have already presented an ethical dilemma. How can you charge full price for something that is free to reproduce? That is why it is so easy to download. It only represents a loss if you otherwise would have realistically paid for whatever you’re downloading. The whole side of the copyright holders is totally impartial to the facts.”

Click to read more ...

Sunday
Dec202009

100 K downloads mixtape project for close to zero $

“Few weeks ago, while eating italian food in a swiss restaurant, Dj mehdi told me about his idea to releasean unofficial remix mixtape right before the release of the official one on Edbanger/Because music.

Click to read more ...

Monday
Nov022009

Future Hit.DNA - 15 Tips To Craft Hit Songs In The Digital World (Written by a music executive insider)

Future Hit.DNA is a book that provides a road map to the digital landscape focusing on tips for artists wanting a chart topping hit and how playing into new technologies can result in higher royalties. This is a must read for all songwriters, artists, producers, and music marketing people in general as it will give insight on how people discover and consume music in the digital world.

Click to read more ...

Wednesday
Aug262009

Make Music, Make Money: Upcoming Artist Development Series

The Rights Workshop Presents Artist Development Seminar Series: Make Music, Make Money

Series runs September 29-October 1, 2009

 

San Francisco — In response to the growing interest in music placement and promotion, The Rights Workshop is hosting Make Music, Make Money, a series of career development seminars for artists, musicians, composers and other content creators beginning Tuesday, September 29 through Thursday, October 1, 2009. Each Make Music, Make Money seminar will be held from 7:00pm to 9:00pm. Seminar attendees will learn about the mechanics of the music business and develop strategies to earn more money from their creative work. In each Make Music, Make Money session, panelists will address commonly asked questions about the rapidly changing music industry in a comfortable, artist-friendly environment.

Click to read more ...

Tuesday
Jun232009

The Unsigned Guide's Quick-Start Guide To Band Management

The best way to keep track of what you have and haven’t done is to keep everything in one place and keep updating it.

It certainly doesn’t need to be complicated.

Start building your own band Contacts database or spreadsheet.

Put everything into one simple spreadsheet and give the pages the following titles.

Click to read more ...

Tuesday
Apr282009

The Loudness Race

headline-header

Every working system must have standards. Standards are tested examples of behavior, measurements or conditions which allow for an expected result. For example in a hospital environment it is a standard recommended by the CDC for patient care staff to wash their hands before and after patient handling. This reduces the spread of infections and other subsequent factors. Also in film, there are a number of standards. Dolby originally proposed a standard loudness measurement of 85dBSPL at 0VU in the 1970s. It was a unit of measure that allowed dialogue, music and special effects to fall in nicely with audio soundstage of the film. This standard has stood the test of time and is still utilized today.

However, this is not the case for popular music in media. There are no loudness standards in the record business. Which makes the result unexpected for the audio listener. This is one of the reasons the iTunes and iPods are equipped with the "Sound Check" feature. In the 1990s music and media production professionals began to notice the average loudness of CDs increasing at a rapid rate. The use of powerful compressors and limiters enabled mixing and mastering engineers to produce music with an average metering level that was the same as the peak level, typically called "brick wall limiting".

Some believe this was the result of digital recording, which has a much larger signal-to-noise ratio than analog tape recordings. I believe it is a combination of many factors but perhaps the most consequential was the abandonment of the VU meter. The VU meter was an averaging meter and allowed a mixing or mastering engineer to view the overall loudness of a recording with some accuracy. In the digital age we have traded in the VU meter for Peak metering.This shows us the highest point which signal can reach before distortion. And keeping music just under 0dBFS and extremely compressed has become the target for many music producers and engineers alike. In the days of the VU meter the peg and LED would alert the anyone watching far before the digital Peak meters read-off.

The Solution to the Loudness Race

bob-katzToday, lack of a metering standard in the record business has allowed the audio soundstage of popular music to become boring and monotonous. And the loudness race has developed into a bonafide problem for music listeners, whether they know it or not. Bob Katz of Digital Domain has proposed an integrated approach to metering, monitoring and leveling practices that makes sense. It is called the K-System.

The K-System was developed with the idea that, "the medium is not the message". Therefore, when monitoringwe are considering the musical content and artist expression of the music to determine its overall loudness and not just insensitively crunching numbers to get the loudest result possible. And like the film industry, the K-System is tied to a calibrated monitor gain where the averaging meter's 0 equals 85 dBSPL. And while the metering system does show a linear-decibel reading, with peak values, it has dual characteristics where the VU level is the dominant part of the display.

More can be learned about this system in Mastering Audio: the art and the science 2nd ed.

Hakim Callier (@hakimcallier) is a music producer and audio engineer in Harlem, NY. He is the eldest son of Rick Callier, music producer and arranger for DeBarge, Fred Hammond & Marvin Sapp. Hakim graduated from the Institute of Audio research and studied Information Systems at New York University. He is currently working on music for media productions and freelance engineering sessions. You may contact him at (646) 377-3926 or info@hakimcallier.com

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