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August 26, 2013 Let’s set some ground rules for music innovation to take place. Instead of swinging around in the dark hoping to hit something, let’s remember what happened before this moment.
August 22, 2013 Stacey Cohen, North Wales folksy-blues singer and songwriter raised £3550 via crowdfunding to record her new album ‘The Archer’.
Stacey’s engaging ‘crowdfunding regime’, with daily tasks and fun social media updates, helped secure over 40% of her funding target in the final 48 hours of her campaign on PleaseFund.Us. The new album, called ‘The Archer’, was within an inch of life until just an hour of the campaign deadline.
Album Release, crowdfunding | tagged Crowd-Funding, crowd funding August 22, 2013 The Western Conference Hip Hop Industry Mixer has established a reputation for bringing together one of the largest collaborations of America’s vocal artists, musicians, dance crews, DJ’s, MC’s, rappers, comedians & beat boxers in the R&B, Hip Hop, Urban/Gospel, Funk, Soul Krumping genres all tied in to the worlds best fashion show delivery.
panel August 21, 2013 Getting more press is one of the most important parts of your music career. It helps your industry buzz, gets you better gigs, lands bigger sponsorship relationships, expands your audiences, and builds your music’s credibility. So how do you get more reviews or your work highlighted?
Band Marketing, Band Website Tips, Breaking into the industry, Crowdsourcing, DIY, DIY Artist, DIY Promotions, Marketing, Marketing 101, Music 3.0, Music Business Jobs, Music Conference, Networking, Research, crowdfunding , music business, music festivals, press, record labels, relationships | tagged Media, PR, attention, awards, charity, electronic press kit, magazine, new album, newspaper, perspective, press, press coverage August 21, 2013 “I Need The Fuzziest Song You Have!” Do You Speak Muketing [Music + Marketing]?
By Christopher Rucks | Music Dealers
This sounds ok, but, like….do you have anything more…fuzzy?
What…in the hell….is fuzzy?
music August 20, 2013 There are lots of misconceptions about microphones and pre-amps. We get lots of people asking us if we have “professional” gear before they book with us. Of course, we have state of the art gear but I’m going to be controversial here and say that most modern gear is good enough.
August 19, 2013 I highly recommend that artists learn to love blogging. Here’s why.
Digital, Marketing, Online Marketing, blogging | tagged SEO, blog, fan engagement August 18, 2013 Fallon Hill (born June 8, 1981), also known as Lil’ Hill by many was born and raised in the Promised Land Community of Greenwood, S.C. Fallon’s love in making music and performing started around the age of 11. She was inspired and motivated by other performing artist of all genres and soon began writing and performing her own lyrics.
artist | tagged artist bio August 17, 2013 People are still buying plenty of rock albums, these just happen to be 20, 30, and 40 year old releases. Instead of whitewashing this fact, though, and then turning around and writing articles about the death of rock, wouldn’t it make more sense for the Billboards of the world to champion rock’s legacy?
music business | tagged Billboard, CD sales, Metallica, Radio, music sales, sales August 16, 2013 At Cyber PR®, my team is always looking for ways of connecting artists with media makers in unique and exciting ways. We approached Bob Marcus of JogTunes, a long time supporter of Cyber PR®, to work further with Robin McKelle, whom as he mentions below, recently featured on his JogTunes podcast.
Interview | tagged Band Interview, cyberpr, interview, jogtunes, robin mckelle August 15, 2013 By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that.
Advice, Artist Development, Branding, Breaking into the industry, DIY Artist, DIY Promotions, Distribution, Electronic, Marketing 101, Music Strategy, Music Think Tank, Online Marketing, careers, digital music, music discovery, music marketing | tagged Bartist branding, iTunes, music sales, online marketing, online music sales August 15, 2013 We all need an audio amplifier to drive our loudspeakers so we are going to discuss the different types available. This is a music site so we will keep this focused on the needs of a project studio. For a typical home studio I recommend an amplifier with around 150W per channel into 4 or 8 Ohms (speaker impedance) 150 Watts per channel will be able to drive most 6.5 inch driver near field monitor systems.When you check out an amplifier try and avoid fan cooled ones as they will add to the ambient noise floor of your studio and this is not desireable. Amplifiers up to 150 watts are typically using passive heatsink cooling without cooling fans.
music technology | tagged choosing an amplifier August 13, 2013 I have been pondering a lot lately on the concept of “artist management” in the proper sense of the word, or at least what the industry is experiencing. As the music industry evolved, the role of the artist manager must deal with changes in order to evolve as well.
The image of the manager who dictates the directions to take and strategies to use is an image that I think is outdated. “Manager” is rather an ally that is part of the project where the artist must look at his career as a multi-phase project (the concept of releasing an album and make its marketing is in itself a project phase). The “manager” must become a manager of this project.
The role of the project manager, according PMI (Project Management Institute), is “a person assigned by the performing organization [eg artist] to lead the team that is responsible for achieving the project objectives.” Already, this definition changes the role’s dynamics. In this optics, the “Manager” is no longer responsible for the artist but instead responsible to lead the team to achieve the defined objectives. Lead and manage are two distinct concepts. You lead the artist and manage the project.
It therefore becomes important to talk about the maturity of the artist since an artist starting in the industry will not necessarily have the skills to run a business and have the vision for it. In this scenario, it is important that the two components (artist + manager) have some experience to manage a project (project manager) and for the artist to head a performing organization… [To be continued]
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These are my first steps with this theory that I shall explore with you. In the next few months, I will elaborate and analyze these two worlds - project management as described by PMI (Project Management Institute) and the music industry.
August 8, 2013 All or Nothing Funding (Kickstarter): If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged.
Flexible Funding (Indiegogo): The project will receive all funds raised when time expires, even if the project fails to reach it’s goal.