The Music and Brand Connection

Music and brand endorsements are hardly a new concept, its been around almost since the beginning of the music industry. Music and the celebrities behind the music are very important and valuable to brands. THey have enormous power and influence, and can contirbute to making and breaking brands. Yes, a company still has to have a solid foundation, and a sustainable business model (recently we saw celebrity backed companies like Shoedazzle and 12 Society fail). There are several factors in when choosing an artist to endorse a brand, and there needs to be understanding of the actual value of what the celebrity endorsement is.

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DIY DMCA Takedown Procedure

A free Do-It-Yourself guide on how to take your material down a copyright infringing website… Sometimes this is as simple as emailing a DMCA notice; but not always!

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Why is a culture shift important for musicians?

My plans and mindset to change the musicians’ habits.

Most artists feel helpless today. This is how I comprehend their crawling around the digital music world. Laws and the status quo have changed radically, the audience’s behaviour and preferences as well.

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Grammy-Winning Producer Don Sickler Launches Jazzleadsheets.com- The Newest Tool for Jazz Music

 Don Sickler is no stranger to the jazz world. With over 30 years experience performing, arranging, producing, teaching and publishing he has seen this industry through the eyes of a musician and a businessman. He went on a quest to create a unique way to help musicians enhance their craft in the new digital age through the music of dedicated jazz artists. jazzleadsheets.com is the result of this quest: a resource for instrumental musicians, singers, and educators alike to find both new and old music from many of the greatest jazz composers of all time.

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Dead Rockers Infographic: Infamous VIPs of the 27 Club

The 27 Club is an exclusive group of musicians who all found fame early in life, partied hard, and died far too young - at age 27, to be exact.

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Amplify Your DJ Brand with These 4 Tips

Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!

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Indie Artists: Buying Success

Indie acts need help. They have the talent but find marketing music difficult. Being a musician, with the internet now being a major highway to the masses, means spending lots of time trying to understand what is required to get your name out.

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Is It Legal for Your Business to Play Music Over Its Sound System?

Music can help clients relax in a waiting room, make employees more productive and overall improve the workplace experience. However, in trying to provide your business with the right type of music, you may be running afoul of the law. Business owners must get permission of copyright owners (aka recording artists) when playing music in the office, reports BMI.

What’s Legal, What’s Not

To understand the legal line between listening to music at work and breaking the law, you need to understand what constitutes a public performance. Any time a large group that is not a family or acquaintances listens to music, it constitutes a public performance. If you’re listening to a CD in your office or a shared cubicle with headphones on, it is not a public performance. If you get your cubicle mate to listen to a new favorite song, it is not a public performance. If you are playing that same track for the whole office, it is a public performance.

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How to be Featured on Music Blogs

At NoisePorn.com, we pride ourselves on featuring little-known, talented artists just launching their music careers, alongside their established counterparts. We love getting emails from artists who don’t have 1 million, 50,000, or even 1,000 Likes on Facebook. Discovering new talent for us is typically more exciting than just another release from a legendary artist.

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Steve Saluto and new album titled Veritas

Steve Saluto, the italian rock guitar player, returns in the music market with “Veritas”, a brand new album for 2013. The album’s release reveals the funk/rock with a 70s touch sound defining the unmistakable Steve’ style.

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BeeFM – Social Music Experience campaign on IndieGoGo

BeeFM recently started a crowdfunding campaign on IndieGoGo. The company aims to get audience support for taking the service a few more steps forward towards becoming the ultimate social music service.

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A Solution To The DIY Artist and MusicPreneurs Greatest Challenge

The Make REAL Progress System for DIY Artists and MusicPreneurs

Ya know, as i peruse my overloaded inbox yet again seeping with confounded confusion at the amount of skills to learn, hats to wear, funding and time they don’t have, tools they don’t understand…

Having been in the same place they were, feeling the exact same feelings they are right now, I know the uselessness of lecturing or ranting, or throwing some comparative story at you that you should strive to be like. 

 I am not going to pretend to tell you that it is easy to manage the complexity of being a DIY Artist in the Modern world. 

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One Book To Rule Them All! The Elusive "It" Factor in the Music Industry

I have always been a creative entrepreneur, and not allowed the world to get the better of me, but instead, let the world fuel me. Throughout 13 years in the music industry I’ve worked with some of the best in the business: Anita Baker, KC Porter, Jim Henson Studios, Never Land, OK GO, George Duke, Lauren Mayhew, Pomplamoose, and as far as I can remember, I’ve heard of “it,” this elusive thing setting apart the extraordinary from the ordinary. These people encapsulate: auras, energy, and empower all that are near; you’re drawn to them.

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Fans To Add Social Music Game To Indie Artist Facebook Pages

Doing things changes things. Let’s do something about real indie music discovery on Facebook. Let’s enable every indie artist to have their own “Candy Crush” kind of Facebook game that focuses fans and their friends on playing the artist’s music?

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