Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Old Men to Pre-Teen Girls. Where Music Has Been And Where It's Going.

Let’s set some ground rules for music innovation to take place. Instead of swinging around in the dark hoping to hit something, let’s remember what happened before this moment.

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We're Coming Out Of A 10 Year Musical Depression

Alright, so the above statement may not be completely fair to the artists who have been meticulously slaving over and creating extremely well-crafted material in the last 10 years, but I want to discuss “pop” music over the last 10 years as a whole. 

Think back to the radio in 2002. The “golden years” of boy bands and pop divas had moved on and where being replaced by solo acts using way less harmony, sax solos, or  and a lot more drum machine. 

It was the birth of “the age of the modern producer”. Not the producers who had degrees in music and years of experience, I’m talking about the “Fruity Loops” using “Garageband” toting ones who threw out tracks faster than they could add real instruments to them. And we all loved it! Myself included.

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