Monday
Jan232012
January 23, 2012 Is It Time to Trash "Support Local Music"?
A Fan Says Goodbye to “Local Music”
..
——-
I’m sorry “Support Local Music”, but I’ve fallen out of love with you as a phrase.
It’s not me, it’s you.
Music Think Tank Open
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Entries in Promotion (54)
January 23, 2012 Thursday
Dec222011
December 22, 2011 Guerrilla Promotion; Building Better MI Relationships
Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.
in .MUSIC Website, Artist Development, Band Website Tips, Branding, Breaking into the industry, DIY, Future Of Music, Gigs, Information, Life in the Music Business, Live Music, Management, Music Industry, Music Management, Music Strategy, Promotion, Publicity, Realistic Music Careers 101, Research, Social Media, The Business of Independent Music, Tips, TrueDIY, band data, getting signed, independent music, music business, music marketing, music promotion, production, public relations, record labels, relationships, social media for musicians, website | tagged Building relationships, Guerrilla Promotion, Music Industry, Musicpage.com, Networking, gigs, music and arts network. music blogs, music promotion, press, talent buyer, venues | 1 Reference
.MUSIC Website, Artist Development, Band Website Tips, Branding, Breaking into the industry, DIY, Future Of Music, Gigs, Information, Life in the Music Business, Live Music, Management, Music Industry, Music Management, Music Strategy, Promotion, Publicity, Realistic Music Careers 101, Research, Social Media, The Business of Independent Music, Tips, TrueDIY, band data, getting signed, independent music, music business, music marketing, music promotion, production, public relations, record labels, relationships, social media for musicians, website | tagged Building relationships, Guerrilla Promotion, Music Industry, Musicpage.com, Networking, gigs, music and arts network. music blogs, music promotion, press, talent buyer, venues | 1 Reference Wednesday
Nov092011
November 9, 2011 Internet Promotion from Zero in 2011
I know similar articles to this have been posted here many times, but I thought it would be worth giving my take today, right now, with my perceptions, right or wrong. So please comment & debate.
Recently a friend of mine was asking where he should post up stuff for his brand new band (no web presence yet at all) given the decline in MySpace. So I came up with this as my list in order of importance.
in Promotion, Web 2.0 | tagged internet marketing
Promotion, Web 2.0 | tagged internet marketing Friday
Oct212011
October 21, 2011 The Fame Formula
There are several secret ingredients to making a star shine and sparkle. A lot goes into defining and sculpting the X Factor that ultimately is the key to making them stand out so big and bold. We all know by now that it’s not an overnight thing. It’s a complete recipe and leaving out even one ingredient, or adding them at the wrong time – and the formula won’t work.
Wednesday
Oct052011
October 5, 2011 MyMusicExec.com - Tunnel Vision: Today's "Internet Entrepreneurs"
Clearly the Internet has transformed the manner in which music is promoted and presented to the public. Never has the relationship between art and money been so complex- I mean, who would have ever thought of the day we would see artists who use to sell 3-5 million records first week now struggling to hit Gold? (500k) I can assure you some of the biggest business guru’s were hit with a taste of reality when the Internets power would become somewhat of a overnight success.
Let us rewind- pretend it is 1999 (Good days right?) Billy Joel is given an award for his “inspired songwriting and exciting performances”, Britney Spears releases her debut album “Baby One More Time” (we all remember that video!) the Chili Peppers release Californication with John Frusciante and sell 13 mill worldwide and of course the debut of Hip Hop icon Eminem releases “The Slim Shady LP” - Great time in music right? Now, keep in mind Napster debut July 1998. What if Britney, the Chili Peppers and Eminem had the foresight to see the impact the internet would have and all decided to release their album digitally? What change would have been brought on if they embraced the idea of “internet entrepreneurship”? Do you think they would have been the megastars they are today? Or would would the Label say “Your crazy! This internet thing is a phase and it will pass! It’s like the Record…or like the 8 Track Player..or like the Cassette Tape…or like the CD”
Tuesday
Oct042011
October 4, 2011 STAYING AWAY FROM GLUTEN BUT STAYING CLOSE TO SINGING
Los Angeles – Amanda Marie uses her 20+ years of musical talent to sing for a variety of non-profit organizations but it’s only possible after a diagnosis of Celiac Disease (auto-immune disease & gluten intolerance). So what’s Celiac? An allergy to gluten, wheat, flour, barley, & hops.
Physical complications inhibited Amanda Marie to sing & perform optimally until the recent diagnosis of Celiac. The overall vitality is affected; voice inhibited coupled with esophageal problems for singers suffering from Celiac is common.
in Promotion | tagged Celiac, benefit concert, cds, singer/songwriter
Promotion | tagged Celiac, benefit concert, cds, singer/songwriter Monday
Sep262011
September 26, 2011 New Facebook App Lights The Fuse For A Full-blown Music Revolution
Most of all, we need artists and fans to really take ownership of this community, and take advantage of the free options we’re putting out there. This really does need to be a team effort, and I think we have the strength and the ability as indie artists to build something huge, so we can have the kind of impact that we need in order to benefit all of the incredibly talented independent artists out there that are struggling right now, and also to impact the fans that are missing out on a lot of great music because of it. We’ve had a great response from artists so far, and we’re confident that these solutions will bring some big changes to the way the music industry operates in the coming years. The best is yet to come!”
Wednesday
Jul272011
July 27, 2011 “Clear & Lucid & Natural & Simple.” The Summer’s New Hit ‘e-book’?
It’s summer time in the city of New York and while most every music artist is concerned with putting out a ‘hot’ single to compete with the season’s heat or ‘making some noise’ via an oh so cliche ‘buzz’, one in particular has decided to thread so far left, he’s ends up right. iAreConscious currently in the midst of an ‘indefinite musical hiatus’ releases a free e-book entitled, “Clear & Lucid & Natural & Simple.”.
in Book, Creativity, DIY, Digital, Marketing, Promotion | tagged DIY, e-Book, indie artists
Book, Creativity, DIY, Digital, Marketing, Promotion | tagged DIY, e-Book, indie artists Monday
Jul252011
July 25, 2011 Spotify and the Social Broadcast License
Spotify could add an extra charge if users wanted to make their local files available to their friends via shared playlists. They could do so for an extra charge, to cover the added bandwidth costs and royalties.
Wednesday
Jul202011
July 20, 2011 2000 Things to Generate 20,000 Fans – Twitter Treasure Hunt
Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Saturday
Apr302011
April 30, 2011 Comparing Music Marketing Platforms/Services
A few weeks ago I got to present at PodCamp Nashville. The topic - comparing three different music marketing platforms. Bandcamp, Reverbnation and TopSpin. They’re summarized below.
Going by the Twitter stream and this blog post, the biggest take home most of the audience apparently got from my presentation was:
1) “As a musician, your biggest competition is porn. And if you’re paying for porn, you’re doing it wrong.”
2) “Have A Plan.”
Well, one out of two ain’t bad….
The first bit of wisdom was based on an Ars Technica Bit Torrent downloads graphic I had in my slides:
in Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation
Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation Tuesday
Feb082011
February 8, 2011 Festival Sponsorship Extremes
It’s rare that you go to a festival in this day and age that isn’t presented by some corporate sponsor who proudly drapes their brand on every imaginable piece of the festival. That’s not all, you can of course count on there being a number of other sponsors handing out free swag and creating these larger than life experiences for you to be a part of. It’s all become part of the festival experience . But at what cost?
The bigger the festival, the more extravagant the sponsorship partners. After attending Budweiser’s Lollapalooza in 2008 in Chicago and many years of Van’s Warped Tours, Virgin Festivals, Sirius Satellite Radio’s North by Northeast, Molson Canadian’s Canadian Music Weeks etc. etc. I’ve become accustomed (if not a bit obsessed) at watching how these corporate partners continue to out-do one another with their on-site presence and forward thinking campaigns.
