Audio Network Licenses Music Track to Verizon Wireless for New Campaign

Audio Network licensed “El Presidente” to Verizon Wireless Hispanic Heritage campaign.

September 21, 2012 New York, NY – Production music library Audio Network has licensed its track “El Presidente” by Tim Devine for a new Verizon Wireless campaign, featuring Jennifer Lopez.

“El Presidente” will appear on Verizon’s new advertisement, celebrating Hispanic Heritage Month.  The track has been made available for streaming on internet radio app Pandora and available for sale on Amazon MP3 and other digital retailers.  A 30-second ringtone of the track is also being offered as an exclusive through Verizon during Hispanic Heritage Month.  

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Tactus Rosa new CD

Beatles and Pink Floyd …oltre il già noto is the newest album by TacTus Rosa, the ensamble consists of 10 elements that rearrange in acoustic and symphonic way the repertoire of the Bealtes and Pink Floyd. 

This tribute project is original and different from usual other projects, which is characterized by the choice of immortal classics but also lesser-known episodes, in a successful and pleasant mixture for choosing in the live set.

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Music Without Labels Seeking Submissions for New Web Series!

Hello Everyone!

I am the spokesperson for Music Without Labels & Beat-Play LLC.  MWL is an umbrella for many music projects, ideas and conversation. The MWL Live just wrapped up a on a 15,000 mile cross-country video tour covering the hottest summer musicians and artists across the country. We featured several great bands such as Portugal. The Man, Datsik, The Lonely Forest, Yann Tiersen, Carina Round, Vintage Trouble, Dry the River, Washed Out, Gardens & Villa, Fun. and many more! Check out the MWL Live Tour 2012 videos here. 

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Knowing Your Limits With Social Media Promotion

It is not a profound statement for me to say that trying to promote yourself as a new musician in the quick-to-shudder market of today is frustratingly difficult. You’re exhausting many hours trying to find ways to get out there, and maybe sometimes it works. You’re getting everything online that you think you should: a Facebook fan page, a Twitter, a ReverbNation site - all of the goods. 

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Practice Makes Perfect, But Promotion Makes Success In The Music Business

One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does. “Does the promoter promote? Shouldn’t the promoter be responsible for bringing all the people if I’m putting everything into the music end?” These questions resemble those I hear from local artists on a semi-frequent basis. While that logic may seem like it makes a lot of sense, it can ultimately hurt the artist in the long run.

To answer the question; yes the promoter promotes. However, the promotional push varies at different levels based on the expected effectiveness. For example, a large national act or regional touring band has a recognizable name. If I’m promoting a show with a headlining act with a solid fan base, investing in print ads, radio spots, and other means of advertising may make a lot of sense. The average concertgoer will see that name and make it a point to go to that show. The context of the promotional push is much less important at this level. Whether you see a facebook post from your favorite band or a flyer at your bus stop, you’re going to that show regardless of how you found out about it.

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And the award goes to…….

Celebrating the small wins

All artists want to be recognized for their craft/art. And recognition can come in many forms. The main forms of recognition, that artists often go after, generally falls under the categories of awards, high sales, popular media exposure, and other opportunities/offers within the entertainment industry. However, some artists will not get these on large scales.  If you find yourself in the latter scenario then don’t hesitate to celebrate the small wins/recognitions. Since the world isn’t making a big deal about it….YOU should make a big deal about it. Get people involved and get them to care about what you’ve accomplished. Hey you worked hard to earn it….why not brag about it?!?!

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How Can I Get A Record Deal?

. There have been more than enough bands and artists that have “made” it by grinding the old-fashion way and that’s ‘hustle’, pure and simple. Don’t overcomplicate this exercise. You don’t need a business plan or a LLC. You don’t even need financing. If you live in a large town play the local clubs for a fee, donations, or a part of the door receipts or whatever you can bargain for. If you live in a small town hold shows in the local bar, park or even in your garage and charge a fee to attend. Once you make enough money, produce your own record

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Microphone Marketing

A microphone is actually a miniature speaker. It works like the human ear; it “listens” for sound waves, then translates and reproduces the signal to send it to the brain (or sound system). Until a microphone is used to magnify a person’s voice, it is just a speaker. A microphone is great for certain applications: events where a speaker or singer need to be heard or for grabbing someone’s attention. The problem is that unless it is a message that a person is listening for or wants to hear (such as a concert that the person has paid for), the message can get tuned out just like all of the other noise in our lives.

Think for a moment about the messages you hear when you fly somewhere. Every two minutes in the airport terminal, a voice interrupts the music playing overhead to announce a “high priority security alert,” only to tell you that it is important to watch your bags. These messages tend to get ignored. When you board the plane, flight attendants ask for everyone’s full attention while they go through life-dependent emergency procedures (they even ask for you to follow along in the safety guide). However, if you look around the plane, you’ll see that hardly anyone is listening – people are reading, listening to music, or distracting themselves with little games. Even though our lives may depend on knowing these procedures, our eyes tend to glaze over and we think “I’ve heard it all before.” Yet, we music marketers kid ourselves into thinking that certain ads will be given the attention we hope simply because it’s being broadcasted.

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I'm your #1 Fan....what would you call me?

We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.

When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.

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Freedom Through Self-Reliance

To think that nothing is original anymore is to disregard the individual’s genuine emotion, brought upon by his or her unique circumstance, that which fueled the need to create art and invent technologies. It also leads to people overlooking future innovators, while extravagantly idolizing past innovators. I see this happening all the time on Facebook. Listeners post music and videos of “the greats” from the past, as if the high point in music had already come and gone. And listeners who post new music for their Facebook friends to see are faced with a social network full of musical cynics and skeptics.

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True Entertainer OR Master of Smoke and Mirrors from BRASH! - A Music Marketing Blog

I have tuned into various award shows, concerts, and talk show performances displayed by artists. The performances that I love the most are when artists show their TRUE self whether it’s the dance skills amazing or just a microphone and a piano expressing their inner selves with. However, some artists take advantage of high technology, background dancers, and major effects using it to mask their lack of talent. As a devoted entertainment fan, it’s easy to tell the difference.

In this industry artists are charged with the task of entertaining. With that in mind, some feel that pulling out all stops to perform a good show along with creating a massive buzz for the media to cover is the way to go.

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They didn’t know (From BRASH! - A Music Marketing Blog)

“They didn’t know how to market me….”

“They didn’t know what to do with me….”

How many times have we heard GREAT artists say this?! Well as for me, I’ve heard it more times than I care to hear anymore. It is important for an artist to be surrounded by the right team that is willing to teams go that extra mile to  push quality artists to the mainstream.  Just because an artist does not fit into a specific mold does not mean that their career has to suffer and miss out on a promising chance. With that being said, artists must be receptive of constructive criticism and understand that they have a team of professionals who are experienced and knowledgeable in their craft.

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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BRASH! Presents Artists With A Chance To Shine

New addition to Music Marketing Blog highlighting artists

(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.

Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.

To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.

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